THE CROWD SCARE
Time was when a man was born upon
this planet in a somewhat lonely fashion. A few
human beings out of all infinity stood by to care for
him. He was brought up with hills and stars and
a neighbour or so, until he grew to man’s estate.
He climbed at last over the farthest hill, and there,
on the rim of things, standing on the boundary line
of sky and earth that had always been the edge of
life to him before, he looked forth upon the freedom
of the world, and said in his soul, “What shall
I be in this world I see, and whither shall I go in
it?” And the sky and the earth and the rivers
and the seas and the nights and the days beckoned
to him, and the voices of life rose around him, and
they all said, “Come!”
On a corner in New York, around a
Street Department wagon, not so very long ago, five
thousand men were fighting for shovels, fifty men to
a shovel-a tool for living a little longer.
The problem of living in this modern
world is the problem of finding room in it. The
crowd principle is so universally at work through modern
life that the geography of the world has been changed
to conform to it. We live in crowds. We
get our living in crowds. We are amused in herds.
Civilization is a list of cities. Cities are the
huge central dynamos of all being. The power
of a man can be measured to-day by the mile, the number
of miles between him and the city; that is, between
him and what the city stands for-the centre
of mass.
The crowd principle is the first principle
of production. The producer who can get the most
men together and the most dollars together controls
the market; and when he once controls the market, instead
of merely getting the most men and the most dollars,
he can get all the men and all the dollars. Hence
the corporation in production.
The crowd principle is the first principle
of distribution. The man who can get the most
men to buy a particular thing from him can buy the
most of it, and therefore buy it the cheapest, and
therefore get more men to buy from him; and having
bought this particular thing cheaper than all men
could buy it, it is only a step to selling it to all
men; and then, having all the men on one thing and
all the dollars on one thing, he is able to buy other
things for nothing, for everybody, and sell them for
a little more than nothing to everybody. Hence
the department store-the syndicate of department
stores-the crowd principle in commerce.
The value of a piece of land is the
number of footsteps passing by it in twenty-four hours.
The value of a railroad is the number of people near
it who cannot keep still. If there are a great
many of these people, the railroad runs its trains
for them. If there are only a few, though they
be heroes and prophets, Dantes, Savonarolas, and George
Washingtons, trains shall not be run for them.
The railroad is the characteristic property and symbol
of property in this modern age, and the entire value
of a railroad depends upon its getting control of a
crowd-either a crowd that wants to be where
some other crowd is, or a crowd that wants a great
many tons of something that some other crowd has.
When we turn from commerce to philosophy,
we find the same principle running through them both.
The main thing in the philosophy of to-day is the
extraordinary emphasis of environment and heredity.
A man’s destiny is the way the crowd of his
ancestors ballot for his life. His soul-if
he has a soul-is an atom acted upon by a
majority of other atoms.
When we turn to religion in its different
phases, we find the same emphasis upon them all-the
emphasis of mass, of majority. Not that the church
exists for the masses-no one claims this-but
that, such as it is, it is a mass church. While
the promise of Scripture, as a last resort, is often
heard in the church about two or three gathered together
in God’s name, the Church is run on the working
conviction that unless the minister and the elders
can gather two or three hundred in God’s name,
He will not pay any particular attention to them, or,
if He does, He will not pay the bills. The church
of our forefathers, founded on personality, is exchanged
for the church of democracy, founded on crowds; and
the church of the moment is the institutional church,
in which the standing of the clergyman is exchanged
for the standing of the congregation. The inevitable
result, the crowd clergyman, is seen on every hand
amongst us-the agent of an audience, who,
instead of telling an audience what they ought to
do, runs errands for them morning and noon and night.
With coddling for majorities and tact for whims, he
carefully picks his way. He does his people as
much good as they will let him, tells them as much
truth as they will hear, until he dies at last, and
goes to take his place with Puritan parsons who mastered
majorities, with martyrs who would not live and be
mastered by majorities, and with apostles who managed
to make a new world without the help of majorities
at all.
Theology reveals the same tendency.
The measuring by numbers is found in all belief, the
same cringing before masses of little facts instead
of conceiving the few immeasurable ones. Helpless
individuals mastered by crowds are bound to believe
in a kind of infinitely helpless God. He stands
in the midst of the crowds of His laws and the systems
of His worlds: to those who are not religious,
a pale First Cause; and to those who are, a Great
Sentimentality far away in the heavens, who, in a kind
of vast weak-mindedness (a Puritan would say), seems
to want everybody to be good and hopes they will,
but does not quite know what to do about it if they
are not.
Every age has its typical idea of
heaven and its typical idea of hell (in some of them
it would be hard to tell which is which), and every
civilization, has its typical idea of God. A civilization
with sovereign men in it has a sovereign God; and
a crowd civilization, reflecting its mood on the heavens,
is inclined to a pleasant, large-minded God, eternally
considering everybody and considering everything, but
inefficient withal, a kind of legislature of Deity,
typical of representative institutions at their best
and at their worst.
If we pass from our theology to our
social science we come to the most characteristic
result of the crowd principle that the times afford.
We are brought face to face with Socialism, the millennium
machine, the Corliss engine of progress. It were
idle to deny to the Socialist that he is right-and
more right, indeed, than most of us, in seeing that
there is a great wrong somewhere; but it would be impossible
beyond this point to make any claim for him, except
that he is honestly trying to create in the world
a wrong we do not have as yet, that shall be large
enough to swallow the wrong we have. The term
“Socialism” stands for many things, in
its present state; but so far as the average Socialist
is concerned, he may be defined as an idealist who
turns to materialism, that is, to mass, to carry his
idealism out. The world having discovered two
great ideals in the New Testament, the service of all
men by all other men, and the infinite value of the
individual, the Socialist expects to carry out one
of these ideals by destroying the other.
The principle that an infinitely helpful
society can be produced by setting up a row of infinitely
helpless individuals is Socialism, as the average
Socialist practises it. The average Socialist
is the type of the eager but effeminate reformer of
all ages, because he seeks to gain by machinery things
nine tenths of the value of which to men is in gaining
them for themselves. Socialism is the attempt
to invent conveniences for heroes, to pass a law that
will make being a man unnecessary, to do away with
sin by framing a world in which it would be worthless
to do right because it would be impossible to do wrong.
It is a philosophy of helplessness, which, even if
it succeeds in helplessly carrying its helplessness
out-in doing away with suffering, for instance-can
only do it by bringing to pass a man not alive enough
to be capable of suffering, and putting him in a world
where suffering and joy alike would be a bore to him.
But the main importance of Socialism
in this connection lies in the fact that it does not
confine itself to sociology. It has become a complete
philosophy of life, and can be seen penetrating with
its subtle satire on human nature almost everything
about us. We have the cash register to educate
our clerks into pure and honest character, and the
souls of conductors can be seen being nurtured, mile
after mile, by fare-recorders. Corporations buy
consciences by the gross. They are hung over
the door of every street car. Consciences are
worked by pulling a strap. Liverymen have cyclometres
to help customers to tell the truth, and the Australian
ballot is invented to help men to be manly enough to
vote the way they think. And when, in the course
of human events, we came to the essentially moral
and spiritual reform of a woman’s right to dress
in good taste-that is, appropriately for
what she is doing, what did we proceed to do to bring
it about? Conventions were held year after year,
and over and over, to get women to dress as they wanted
to; dress reform associations were founded, syndicates
of courage were established all over the land-all
in vain; and finally,-Heaven help us!-how
was this great moral and spiritual reform accomplished?
By an invention of two wheels, one in front of the
other. It was brought about by the Pope Manufacturing
Company of Hartford, Connecticut in two short years.
Everything is brought about by manufacturing
companies. It is the socialist spirit; the idea
that, if we can only find it, there is some machine
that can surely be invented that will take the place
of men: not only of hands and feet, but of all
the old-fashioned and lumbering virtues, courage,
patience, vision, common sense, and religion itself,
out of which they are made.
But we depend upon machinery not only
for the things that we want, but for the brains with
which we decide what we want. If a man wants to
know what he thinks, he starts a club; and if he wants
to be very sure, he calls a convention. From
the National Undertakers’ Association and the
Launderers’ League to the Christian Endeavour
Tournament and the World’s Congress-the
Midway Pleasance of Piety-the Convention
strides the world with vociferousness. The silence
that descends from the hills is filled with its ceaseless
din. The smallest hamlet in the land has learned
to listen reverent from afar to the vast insistent
roar of It, as the Voice of the Spirit of the Times.
Every idea we have is run into a constitution.
We cannot think without a chairman. Our whims
have secretaries; our fads have by-laws. Literature
is a club. Philosophy is a society. Our reforms
are mass meetings. Our culture is a summer school.
We cannot mourn our mighty dead without Carnegie hall
and forty vice-presidents. We remember our poets
with trustees, and the immortality of a genius is
watched by a standing committee. Charity is an
Association. Theology is a set of resolutions.
Religion is an endeavour to be numerous and communicative.
We awe the impenitent with crowds, convert the world
with boards, and save the lost with delegates; and
how Jesus of Nazareth could have done so great a work
without being on a committee is beyond our ken.
What Socrates and Solomon would have come to if they
had only had the advantage of conventions it would
be hard to say; but in these days, when the excursion
train is applied to wisdom; when, having little enough,
we try to make it more by pulling it about; when secretaries
urge us, treasurers dun us, programs unfold out of
every mail-where is the man who, guileless-eyed,
can look in his brother’s face; can declare upon
his honour that he has never been a delegate, never
belonged to anything, never been nominated, elected,
imposed on, in his life?
Everything convenes, revolves, petitions,
adjourns. Nothing stays adjourned. We have
reports that think for us, committees that do right
for us, and platforms that spread their wooden lengths
over all the things we love, until there is hardly
an inch of the dear old earth to stand on, where,
fresh and sweet and from day to day, we can live our
lives ourselves, pick the flowers, look at the stars,
guess at God, garner our grain, and die. Every
new and fresh human being that comes upon the earth
is manufactured into a coward or crowded into a machine
as soon as we get at him. We have already come
to the point where we do not expect to interest anybody
in anything without a constitution. And the Eugenic
Society is busy now on by-laws for falling in love.
What this means with regard to the
typical modern man is, not that he does not think,
but that it takes ten thousand men to make him think.
He has a crowd soul, a crowd creed. Charged with
convictions, galvanized from one convention to another,
he contrives to live, and with a sense of multitude,
applause, and cheers he warms his thoughts. When
they have been warmed enough he exhorts, dictates,
goes hither and thither on the crutch of the crowd,
and places his crutch on the world, and pries on it,
if perchance it may be stirred to something. To
the bigotry of the man who knows because he speaks
for himself has been added a new bigotry on the earth-the
bigotry of the man who speaks for the nation; who,
with a more colossal prejudice than he had before,
returns from a mass meeting of himself, and, with
the effrontery that only a crowd can give, backs his
opinions with forty states, and walks the streets of
his native town in the uniform of all humanity.
This is a kind of fool that has never been possible
until these latter days. Only a very great many
people, all of them working on him at once, and all
of them watching every one else working at once, can
produce this kind.
Indeed, the crowd habit has become
so strong upon us, has so mastered the mood of the
hour, that even you and I, gentle reader, have found
ourselves for one brief moment, perhaps, in a certain
sheepish feeling at being caught in a small audience.
Being caught in a small audience at a lecture is no
insignificant experience. You will see people
looking furtively about, counting one another.
You will make comparisons. You will recall the
self-congratulatory air of the last large audience
you had the honour to belong to, sitting in the same
seats, buzzing confidently to itself before the lecture
began. The hush of disappointment in a small
audience all alone with itself, the mutual shame of
it, the chill in it, that spreads softly through the
room, every identical shiver of which the lecturer
is hired to warm through-all these are
signs of the times. People look at the empty
chairs as if every modest, unassuming chair there were
some great personality saying to each and all of us:
“Why are you here? Did you not make a mistake?
Are you not ashamed to be a party to-to-as
small a crowd as this?” Thus do we sit, poor
mortals, doing obeisance to Empty Chairs-we
who are to be lectured to-until the poor
lecturer who is to lecture to us comes in, and the
struggle with the Chairs begins.
When we turn to education as it stands
to-day, the same self-satisfied, inflexible smile
of the crowd is upon it all. We see little but
the massing of machinery, the crowding together of
numbers of teachers and numbers of courses and numbers
of students, and the practical total submergence of
personality, except by accident, in all educated life.
The infinite value of the individual,
the innumerable consequences of one single great teaching
man, penetrating every pupil who knows him, becoming
a part of the universe, a part of the fibre of thought
and existence to every pupil who knows him-this
is a thing that belongs to the past and to the inevitable
future. With all our great institutions, the
crowds of men who teach in them, the crowds of men
who learn in them, we are still unable to produce
out of all the men they graduate enough college presidents
to go around. The fact that at almost any given
time there may be seen, in this American land of ours,
half a score of colleges standing and waiting, wondering
if they will ever find a president again, is the climax
of what the universities have failed to do. The
university will be justified only when a man with a
university in him, a whole campus in his soul, comes
out of it, to preside over it, and the soul that has
room for more than one chair in it comes out of it
to teach in it.
When we turn from education to journalism,
the pressure of the crowd is still more in evidence.
To have the largest circulation is to have the most
advertising, and to have the most advertising means
to have the most money, and to have the most money
means to be able to buy the most ability, and to have
the most ability means to keep all that one gains
and get more. The degradation of many of our great
journals in the last twenty years is but the inevitable
carrying out of the syndicate method in letters-a
mass of contributors, a mass of subscribers, and a
mass of advertisers. So long as it gives itself
over to the circulation idea, the worse a newspaper
is, the more logical it is. There may be a certain
point where it is bound to stop some time, because
there will not be enough bad people who are bad enough
to go around; but we have not come to it yet, and
in the meantime about everything that can be thought
of is being printed to make bad people. If it
be asserted that there are not enough bad people to
go around even now, it may be added that there are
plenty of good people to take their places as fast
as they fail to be bad enough, and that the good people
who take the bad papers to find fault with them are
the ones who make such papers possible.
The result of the crowd principle
is the inevitable result. Our journals have fallen
off as a matter of course, not only in moral ideals
(which everybody realizes), but in brain force, power
of expression, imagination, and foresight-the
things that give distinction and results to utterance
and that make a journal worth while. The editorial
page has been practically abandoned by most journals,
because most journals have been abandoned by their
editors: they have become printed counting-rooms.
With all their greatness, their crowds of writers,
and masses of readers, and piles of cablegrams, they
are not able to produce the kind of man who is able
to say a thing the kind of way that will make everybody
stop and listen to him, cablegrams and all. Horace
Greeley and Samuel Bowles and Charles A. Dana have
passed from the press, and the march of the crowd
through the miles of their columns every day is trampling
on their graves. The newspaper is the mass machine,
the crowd thinker. To and fro, from week to week
and from year to year, its flaming headlines sway,
now hither and now thither, where the greatest numbers
go, or the best guess of where they are going to go;
and Personality, creative, triumphant, masterful, imperious
Personality-is it not at an end? It
were a dazzling sight, perhaps, to gaze at night upon
a huge building, thinking with telegraph under the
wide sky around the world, the hurrying of its hundred
pens upon the desks, and the trembling of its floors
with the mighty coming of a Day out of the grip of
the press; but even this huge bewildering pile of
power, this aggregation, this corporation of forces,
machines of souls, glittering down the Night-does
any one suppose It stands by Itself, that It is its
own master, that It can do its own will in the world?
In all its splendour It stands, weaving the thoughts
of the world in the dark; but that very night, that
very moment, It lies in the power of a little ticking-thing
behind its doors. It belongs to that legislature
of information and telegraph, that owner of what happens
in a day, called the Associated Press.
If the One who called Himself a man
and a God had not been born in a crowd, if he had
not loved and grappled with it, and been crucified
and worshipped by it, He might have been a Redeemer
for the silent, stately, ancient world that was before
He came, but He would have failed to be a Redeemer
for this modern world-a world where the
main inspiration and the main discouragement is the
crowd, where every great problem and every great hope
is one that deals with crowds. It is a world where,
from the first day a man looks forth to move, he finds
his feet and hands held by crowds. The sun rises
over crowds for him, and sets over crowds; and having
presumed to be born, when he presumes to die at last,
in a crowd of graves he is left not even alone with
God. Ten human lives deep they have them-the
graves in Paris; and whether men live their lives
piled upon other men’s lives, in blocks in cities
or in the apparent loneliness of town or country what
they shall do or shall not do, or shall have or shall
not have-is it not determined by crowds,
by the movement of crowds? The farmer is lonely
enough, one would say, as he rests by his fire in
the plains, his barns bursting with wheat; but the
murmur of the telegraph almost any moment is the voice
of the crowd to him, thousands of miles away, shouting
in the Stock Exchange: “You shall not sell
your wheat! Let it lie! Let it rot in your
barns!”
And yet, if a man were to go around
the earth with a surveyor’s chain, there would
seem to be plenty of room for all who are born upon
it. The fact that there are enough square miles
of the planet for every human being on it to have
several square miles to himself does not prove that
a man can avoid the crowd-that it is not
a crowded world. If what a man could be were
determined by the square mile, it would indeed be a
gentle and graceful earth to live on. But an
acre of Nowhere satisfies no one; and how many square
miles does a man want to be a nobody in? He can
do it better in a crowd, where every one else is doing
it.
In the ancient world, when a human
being found something in the wrong place and wanted
to put it where it belonged, he found himself face
to face with a few men. He found he had to deal
with these few men. To-day, if he wants anything
put where it belongs, he finds himself face to face
with a crowd. He finds that he has to deal with
a crowd. The world has telephones and newspapers
now, and it has railroads; and if a man proposes to
do a certain thing in it, the telephones tell the few,
and the newspapers tell the crowd, and the crowd gets
on to the railroad; and before he rises from his sleep,
behold the crowd in his front yard; and if he can
get as far as his own front gate in the thing he is
going for, he must be-either a statesman?
a hero? or a great genius? None of these.
Let him be a corporation-of ideas or of
dollars; let him be some complex, solid, crowded thing,
would he do anything for himself, or for anybody else,
or for everybody else, in a world too crowded to tell
the truth without breaking something, or to find room
for it, when it is told, without breaking something.
This is the Crowd’s World.
What I have written I have written.
I have been sitting and reading it.
It is a mood. But there is an implacable truth
in it, I believe, that must be gotten out and used.
As I have been reading I have looked
up. I see the quiet little mountain through my
window standing out there in the sun. It looks
around the world as if nothing had happened; and the
bobolinks out in the great meadow are all flying and
singing in the same breath and rowing through the
air, thousands of them, miles of them. They do
not stop a minute.
A moment ago while I was writing I
heard the Child outside on the piazza, four years
old, going by my window back and forth, listening to
the crunch of her new shoes as if it were the music
of the spheres. Why should not I do as well?
I thought. The Child is merely seeing her shoes
as they are with as many senses and as many thoughts
and desires at once as she can muster, and with all
her might.
What if I were to see the world like the Child?
Yesterday I went to Robert’s
Meadow. I saw three small city boys, with their
splendid shining rubber boots and their beautiful bamboo
poles. They were on their way home. They
had only the one trout between them, and that had
been fondled, examined, and poked over and bragged
about until it was fairly stiff and brown with those
boys-looked as if it had been stolen out
of a dried-herring box. They put it reverently
back, when I saw it, into their big basket. I
smiled a little as I walked on and thought how they
felt about it.
Then suddenly it was as if I had forgotten
something. I turned and looked back; saw those
three boys-a little retinue to that solitary
fish-trudging down the road in the yellow
sun. And I stood there and wanted to be in it!
Then I saw them going round the bend in the road thirty
years away.
I still want to be one of those boys.
And I am going to try. Perhaps,
Heaven helping me, I will yet grow up to them!
I know that the way those three boys
felt about the fish-the way they folded
it around with something, the way they made the most
of it, is the way to feel about the world.
I side with the three boys. I
am ready to admit that as regards technical and comparatively
unimportant details or as regards perspective on the
fish the boys may not have been right. It is possible
that they had not taken a point of view, measured in
inches or volts or foot-pounds, that was right and
could last forever; but I know that the spirit of
their point of view was right-the spirit
that hovered around the three boys and around the
fish that day was right and could last forever.
It is the spirit in which the world
was made, and the spirit in which new worlds in all
ages, and even before our eyes by Boys and Girls and-God,
are being made.
It is only the boys and the girls
(all sizes) who know about worlds. And it is
only boys and girls who are right.
I heard a robin in the apple tree
this morning out in the rain singing, "I believe!
I believe!"
At the same time, I am glad that I
have known and faced, and that I shall have to know
and face, the Crowd Fear.
I know in some dogged, submerged,
and speechless way that it is not a true fear.
And yet I want to move along the sheer edge of it all
my life. I want it. I want all men to have
it, and to keep having it, and to keep conquering
it. I have seen that no man who has not felt it,
who does not know this huge numbing, numberless fear
before the crowd, and who may not know it again almost
any moment, will ever be able to lead the crowd, glory
in it, die for it, or help it. Nor will any man
who has not defied it, and lifted his soul up naked
and alone before it and cried to God, ever interpret
the crowd or express the will of the crowd, or hew
out of earth and heaven what the crowd wants.
We want to help to express and fulfil
a crowd civilization, we want to share the crowd life,
to express what people in crowds feel-the
great crowd sensations, excitements, the inspirations
and depressions of those who live and struggle with
crowds.
We want to face, and face grimly,
implacably, the main facts, the main emotions men
are having to-day. And the main emotion men are
having to-day about our modern world is that it is
a crowded world, that in the nature of the case its
civilization is a crowd civilization. Every other
important thing for this present age to know must be
worked out from this one. It is the main thing
with which our religion has to deal, the thing our
literature is about, and the thing our arts will be
obliged to express. Any man who makes the attempt
to consider or interpret anything either in art or
life without a true understanding of the crowd principle
as it is working to-day, without a due sense of its
central place in all that goes on around us, is a
spectator in the blur and bewilderment of this modern
world, as helpless in it, and as childish and superficial
in it, as a Greek god at the World’s Fair, gazing
out of his still Olympian eyes at the Midway Pleasance.
After the Crowd Fear there comes to
most of us the machine fear. Machines are the
huge limbs or tentacles of crowds. As the crowds
grow the machines grow; grasping at the little strip
of sky over us, at the little patch of ground beneath
our feet, they swing out before us and beckon daily
to us new hells and new heavens in our eyes.