THE ARTISTIC JOKE.
The First Idea-How it was
Made-“Fire!”-I am
a Somnambulist-My Workshop-My
Business “Partner”-Not by Gainsborough-Lord
Leighton-The Private View-The
Catalogue-Sold Out-How the R.A.’s
Took It-How a Critic Took It-Curious
Offers-Mr. Sambourne as a Company
Promoter-A One-man Show-Punch’s
Mistake-A Joke within a Joke-My
Offer to the Nation.
“In the year 1887 he startled
the town and made a Society sensation by means of
an exceedingly original enterprise which any man of
less audacious and prodigious power of work would
have shrunk from in its very inception. For years
this Titanic task was in hand. This was his celebrated
‘artistic joke,’ the name given by the
‘Times’ to a bold parody on a large scale
of an average Royal Academy Exhibition. This
great show was held at the Gainsborough Gallery, New
Bond Street, and consisted of some eighty-seven pictures
of considerable size, executed in monochrome, and
presenting to a marvelling public travesties-some
excruciatingly humorous and daringly satirical, others
really exquisite in their rendering of physical traits
and landscape features-of the styles, techniques,
and peculiar choice of subjects of a number of the
leading artists, R.A.’s and others, who annually
exhibit at Burlington House. It was a surprise,
even to his intimate friends, who, with one or two
exceptions, knew nothing about it until the announcement
that Mr. Furniss had his own private Royal Academy
appeared in the ‘Times.’ He worked
in secret at intervals, under a heavy strain, to get
the Exhibition ready, particularly as he had to manage
the whole of the business part; for the show at the
Gainsborough Gallery was entirely his own speculation.
Granted that the experiment was daring, yet the audacity
of the artist fascinated people. Nor did the Academicians,
whom some thought would have been annoyed at the fun,
as a body resent it. They were not so silly,
though a minority muttered. Most of them saw
that Mr. Furniss was not animated by any desire to
hold them up to contempt, but his parodies were perfectly
good-natured, that he had served all alike, and that
he had only sought the advancement of English art.
During the whole season the gallery was crushed to
overflowing, the coldest critics were dazzled, the
public charmed, and literally all London laughed.
It furnished the journalistic critics of the country
with material for reams of descriptive articles and
showers of personal paragraphs, and whether relished
or disrelished by particular members of the artistic
profession, at least proved to them, as to the world
at large, the varied powers (in some phases hitherto
unsuspected) and exuberant energies of the Harry Furniss
whose name was now on the tongue and whose bold signature
was familiar to the eyes of that not easily impressed
entity, the General Public.
"In fact, London had never seen
anything so original as Harry Furniss’s Royal
Academy. The work of one man, and that man one
of the busiest professional men in town. Indeed
it might be thought that at the age of thirty, with
all the foremost magazines and journals waiting on
his leisure, with a handsome income and an enviable
social position assured, ambition could hardly live
in the bosom of an artist in black and white.
Unlike Alexander, our hero did not sit down and weep
that no kingdom remained to conquer, but set quietly
to work to create a new realm all his own. His
Royal Academy, although presented by himself to the
public as an ‘artistic joke,’ showed that
he could not only use the brush on a large scale,
but that he could compose to perfection, and after
the exuberant humour of the show, nothing delighted
and surprised the public more than the artistic quality
and finished technique in much of the work, a finish
far and away above the work of any caricaturist of
our time."
The idea first occurred to me at a
friend’s house, when my host after dinner took
me into the picture gallery to show me a portrait of
his wife just completed by Mr. Slapdash, R.A.
It stood at the end of the gallery, the massive frame
draped with artistic care, while attendants stood
obsequiously round, holding lights so as to display
the chef d’[oe]uvre to the utmost advantage.
As I beheld the picture for the first time I was simply
struck dumb by the excessively bad work which it contained.
The dictates of courtesy of course required that I
should say all the civil things I could about it,
but I could hardly repress a smile when I heard someone
else pronounce the portrait to be charming. However,
as my host seemed to think that perhaps I was too near,
and that the work might gain in enchantment if I gave
it a little distance, we moved towards the other end
of the gallery and, at his suggestion, looked into
an antiquated mirror, where I got in the half light
what seemed a reflection of it. The improvement
was obvious, and I told my friend so. I told
him that the effect was now so lifelike that the figure
seemed to be moving; but when he in turn gazed into
the glass he explained somewhat testily that I was
not looking at his wife’s portrait at all, but
at the white parrot in the cage hard by. The moral
of this incident is that if patrons of art in their
pursuit of eccentricities will pay large sums to an
artist for placing a poor portrait in a massive frame
with drapery hanging round it in the most approved
modern style, and be satisfied with such a result,
they must not be surprised if a parrot should be mistaken
for a framed type of beauty. I was, however,
not satisfied until I had examined the picture in question
closely and honestly in the full light of day, when
I saw that Mr. Slapdash, R.A., had sold his autograph
and a soiled canvas in lieu of a portrait to my rich
but too easily pleased friend.
As I walked back into the drawing-room,
one of the musical humorists of the day was cleverly
taking off the weak points of his brother musicians,
and bringing out into strong light their peculiarities
and faults of style. The entertainment, however,
did not tend to raise my drooping spirits, for I was
sad to think how low our modern art had sunk, and
with a heavy heart and a sigh for the profession I
pursue, I went sadly home. Of course my pent-up
feelings had to find relief, so my poor wife had to
listen to an extempore lecture which I then and there
delivered to her on portraiture past and present-a
lecture which I fear would hardly commend itself to
the Association for the Advancement of British Art.
Further, I asked myself why should I not take a leaf
out of the musical humorist’s book and like
him expose the tricks and eccentricities of British
art in the present day?
The following morning, being a man
of action as well as of word, I started my “Artistic
Joke.” I was determined to keep the matter
secret, so I worked with my studio doors closed, and
as each picture was finished it was placed behind
some heavy curtains, secure from observation, and
I kept my secret for three years, until the work was
complete.
I soon found that I had set myself
a task of no little magnitude. Before I could
really make a start I had to examine each artist’s
work thoroughly. I studied specimens of the work
of each at various periods of his or her career.
I had to discover their mannerisms, their idiosyncrasies
and ideas, if they had any, their tricks of brushwork,
and all the technicalities of their art. Then
I designed a picture myself in imitation of each artist.
In a very few instances only did I parody an actual
work. This fact was generally lost sight of by
those who visited the Exhibition. The public
imagined that I simply took a certain picture of a
particular artist and burlesqued it. I did this
certainly in the case of Millais’ “Cinderella”
and one or two others; but in the vast majority of
the works exhibited, even in Marcus Stone’s
“Rejected Addresses,” which appeared to
so many as if it must have been a direct copy of some
picture of his, the idea was entirely evolved out
of my own imagination. In thinking out the various
pictures I devoted the greatest care to accuracy of
detail. I was particular as to the shape of each,
and even went so far as to obtain frames in keeping
with those used by the different artists. Of
course it was out of the question for me to do the
pictures in colour, which would have required a lifetime,
and probably tempted me to break faith with my idea;
not to mention the fact that I should in that case
most likely have sent the collection to the Academy,
of which obtuse body, if there is any justice in it,
I must then naturally have been elected a full-blown
member.
In order to get the Exhibition finished
in time, I often had to work far into the night, and
on one occasion when I was thus secretly engaged in
my studio upon these large pictures until the small
hours, I remember a catastrophe very nearly happened
which would have put a finishing touch of a very different
kind to that which I intended, not only to the picture,
but to the artist himself. It happened thus.
About three o’clock in the morning, long after
the household had retired to rest, I became conscious
of a smell of burning. I made a minute search
round the studio, but could not discover the slightest
indication of an incipient conflagration. Then
a dreadful thought occurred to me. Beneath the
studio is a vault, access to which is gained by a trap-door
in the floor. Could it be that the secret of
my “Artistic Joke” had become common property
in the artistic world, and that some vindictive Academician,
bent upon preventing the impending caricature of his
chef d’[oe]uvre, was even now, like another
Guy Fawkes, concealed below, and in the dead of night
was already commencing his diabolical attempt to roast
me alive in the midst of my caricatures? Up went
the trap-door, and with candle in hand I explored
the vault. The result was to calm my apprehensions
upon this score, for there was no one there. Still
mystified as to where the smell of fire, now distinctly
perceptible, came from, I next walked round the outside
of my studio, exciting evident suspicion in the mind
of the policeman on his beat. No, there was not
a spark to be seen; no keg of gunpowder, no black leather
bag, no dynamite, no infernal machine. I returned
into the house and went upstairs, roused all my family
and servants, who, after a close examination, returned
to their beds, assuring me that all was safe there,
and half wondering whether the persistent pursuit of
caricaturing does not produce an enfeebling effect
upon the mind. Consoled by their assurances,
I returned once more to my studio, where the burning
smell grew worse and worse. However, concluding
that it was due to some fire in the neighbourhood,
I settled down to work once more; but hardly had I
taken my brush in hand when showers of sparks and particles
of smouldering wood began to descend upon my head
and shoulders, and cover the work I was engaged on.
I started up, and looking up at my big sunlight, saw
to my horror that I had wound up my easel, which is
twelve feet high, and more nearly resembles a guillotine
than anything else, so far that the top of it was
in immediate contact with the gas, and actually alight!
The Times took the unusual
course of giving, a month in advance of its opening
on April 23rd, 1887, a preliminary notice of this Exhibition.
It said: “A novel Exhibition,
for which we venture to prophesy no little success,
is being prepared by Harry Furniss of Punch
celebrity. As everyone knows, Mr. Furniss has
long adorned the columns of our contemporary with
pictorial parodies of the chief pictures of the Royal
Academy, the Grosvenor, and other shows, and it has
now occurred to him to develop this idea and to have
a humorous Royal Academy of his own. He has taken
the Gainsborough Gallery in Old Bond Street, which
he will fill some time before the opening of Burlington
House with a display of elaborate travesties of the
works of all the best known artists of the day.
There will be seventy pictures in black and white,
many of them large size, turning into good-natured
ridicule the works of every painter, good and bad,
whose pictures are familiar to the public,” etc.,
etc. This gives a very fair idea of the nature
and objects of my “Royal Academy.”
My aim was to burlesque not so much individual works
as general style, not so much specific performances
as habitual manner. As an example I take the
work of that clever decorative painter and etcher,
Mr. R. W. Macbeth, A.R.A. By his permission I
here reproduce reductions in black and white of three
of his well-known pictures, and side by side I show
my parody of his style and composition-not,
as you will observe, a caricature of any one
picture, but a boiling down of all into an
original picture of my own in which I emphasise his
mannerisms. Furthermore, in my catalogue I parodied
the same artist’s mannerism in drawing in black
and white, and with one or two exceptions this applies
to all the works I exhibited. I hit upon a new
idea for the illustrated catalogue. The illustrations,
with few exceptions, did not convey any idea of the
composition of the pictures, and in many cases they
were designed to further the idea and object of the
Exhibition by reference to pictures not included therein.
My joke was that the Exhibition could not be understood
by anyone without a catalogue, and the catalogue could
not be understood by anyone without seeing the Exhibition.
Therefore everyone visiting the Exhibition had to
buy a catalogue, and everyone seeing the catalogue
had to visit the Exhibition. Q.E.D.! The idea,
the catalogue, and everything connected with this “Artistic
Joke” were my own, with the exception of the
title, which was so happily supplied by Mr. Humphry
Ward as the heading to the preliminary notice he wrote
for the Times. At the last moment I called
in my fellow-worker on Punch, Mr. E. J. Milliken,
to assist me with some of the letterpress of the catalogue
and write the verses for it. I had all but a
small portion of the catalogue written before he so
kindly gave this assistance, but at the suggestion
of a mutual friend I gave him half the profits of
the catalogue, which amounted to several hundred pounds.
I am obliged to make this point clear, as to my astonishment
it was reported that the whole Exhibition was a joint
affair, no doubt originated by Mr. Punch in a few
lines: “When two of Mr. Punch’s young
men put their heads together to produce so excellent
a literary and artistic a joke as that now on view
at the Gainsborough Gallery -”
This was accepted as a matter of fact by many, not
knowing that this “joke,” my work of years,
was a secret in the Punch circle as outside
it. The false impression which Mr. Punch had
originated he corrected in his Happy Thought way:
“The Artistic Jubilee Jocademy in Bond Street.-The
fire insurances on the building will be uncommonly
heavy because there is to be a show of Furniss’s
constantly going on inside. Why not call it ’Furniss
Abbey Thoughts?’”
TWITCH-BURNING IN THE FENS.
A FLOOD IN THE FENS.
THE PICTURES BY R. MACBETH.
Reproduced by permission of the Artist.
My parody in “An Artistic
Joke” of Mr. Macbeth’s composition and
style of work, showing that in my “Academy”
I did not parody one subject, but designed a picture
embodying all the characteristics of the Artist.]
The following brief correspondence
passed between the President of the Royal Academy
and myself:-
“Mr. Harry Furniss
presents his compliments to Sir Frederick
Leighton and trusts
he will forgive being bothered with the
following little matter.
“Sir Frederick is no doubt aware
of Mr. Furniss’s intention to have a little
Exhibition in Bond Street this spring,-a
good-natured parody on the Royal Academy.
The title settled upon-the only one that
explains its object-is
“HARRY
FURNISS’S
“ROYAL
ACADEMY,
“‘AN
ARTISTIC JOKE.’”
“In this particular case the
authorities (Mr. Furniss is informed) see no
objection to the use of the word Royal pure
and simple, but as a matter of etiquette he thinks
it right to ask the question of Sir Frederick
Leighton also.
“March 11th,
1887.”
A word or two may not be out of place
here on the practical difficulties which beset an
artist who opens an Exhibition on his own account,
and is forced by circumstances to become his own “exploiteur.”
Men may have worked with a more ambitious object,
but certainly no man can ever have worked harder than
I did at this period. Outside work was pouring
in, my current Punch work seemed to be increasing,
but I never allowed “Furniss’s Folly”
(as some good-natured friend called my Exhibition at
the moment) to interfere with it. I had only arranged
with a “business man” to take the actual
“running” of the show off my hands, and
he was to have half the profits if there should happen
to be any. At the critical moment, when I was
working night and day at my easel, when in fact the
“murther was out” and the date actually
settled for the “cracking” of my joke-in
short, when I fondly imagined that all the arrangements
were made, I received a letter from my “business”
friend backing out of the affair, “as he doubted
its success.” Half-an-hour after the receipt
of this staggerer (I have never had time to reply to
it) I was dashing into Bond Street, where I quickly
made all arrangements for the hire of a gallery and
the necessary printing, engaged an advertising agent
and staff, and myself saw after the thousand and one
things indispensable to an undertaking of this kind.
And all this extraneous worry continued to hamper my
studio work until the Exhibition was actually opened.
Of course I had to make hurried engagements at any
price, and consequently bad ones for me. Every
householder is aware that should he change his abode
he is surrounded in his new home by a swarm of local
tradespeople and others anxious to get something out
of him. Well, my experience upon entering the
world of “business,” hitherto strange
to me, was precisely the same. All sorts of parasites
try to fasten themselves on to you. Business houses
regard you as an amateur, and consequently you pay
dearly for your experience. You are not up to
the tricks of the trade, and although you may not
generally be written down an ass, you must in your
new vocation pay your footing. It is therefore
incumbent upon anyone entering the world of trade
for the first time to keep his wits very much about
him.
The local habitation for my Exhibition,
which upon the spur of the moment I was fortunate
enough to find in Bond Street, was called for some
inexplicable reason the Gainsborough Gallery, and thereby
hangs a tale. One afternoon there arrived a venerable
dowager in a gorgeous canary-coloured chariot, attended
by her two colossal footmen. She sailed into
the gallery, which, fortunately for the old and scant
of breath, was on the ground floor, and slightly raising
the pince-nez on her aristocratic nose,
looked about her with an air of bewilderment.
Then going up to my secretary she said, “Surely!
these are not by Gainsborough?”
“No, madam,” was the reply.
“This is the Gainsborough Gallery, but the pictures
are by Harry Furniss.”
Almost fainting on the spot, the old
lady called for her salts, her stick, and her attendants
three, and was rapidly driven away from the scene
of her lamentable mistake.
The public attendance at the “The
Artistic Joke” was prodigious from the first.
Even upon the private view day, when I introduced a
novelty, and instead of inviting everybody who is
somebody to pay a gratuitous visit to the show, raised
the entrance fee to half-a-crown, the fashionable
crowd besieged the doors from an early hour, and made
a very considerable addition to my treasury.
Those of my readers, however, who did not pay a visit
to the Gainsborough will be better able to realise
the amount of patronage we received, notwithstanding
the numerous attractions of the “Jubilee”
London season, if I relate an incident which occurred
on the Saturday after we opened. It was the “private
view” of the Grosvenor Gallery, and the crowd
was immense. Indeed, many ladies and gentlemen
were returning to their carriages without going through
the rooms, not, like my patron the dowager, because
they were disappointed at not finding the work of
the old masters, but because the visitors were too
numerous and the atmosphere too oppressive. As
I passed through the people I heard a lady who was
stepping into her carriage say to a friend, “I
have just come from ‘The Artistic Joke,’
and the crowd is even worse there. They have had
to close the doors because the supply of catalogues
was exhausted.” This soon caused me to
quicken my pace, and hastening down the street to my
own Exhibition, I found the police standing at the
doors and the people being turned away. The simple
explanation of this was that so great had been the
public demand that the stock of catalogues furnished
by the printers was exhausted early in the afternoon,
and as it was quite impossible to understand the caricatures
without a catalogue, there was no alternative but
to close the doors until some more were forthcoming.
Finding the telephone was no use,
I was soon in a hansom bound for the City, intending
by hook or by crook to bring back with me the much-needed
catalogues, or the body of the printer dead or alive.
Upon arriving in the City, however, to my chagrin
I found his place of business closed, though the caretaker,
with a touch of fiendish malignity, showed me through
a window whole piles of my non-delivered catalogues.
Not to be beaten, I hastened back to the West End and
despatched a very long and explicit telegram to the
printer at his private house (of course he would not
be back in the City until Monday), requiring him,
under pain of various severe penalties, to yield up
my catalogues instanter. As I stood in the post
office of Burlington House anxiously penning this
message, and harassed into a state of almost feverish
excitement, the sounds of martial music and the tramp
of armed men in the adjacent courtyard fell upon my
distracted ear. With a sickly and sardonic smile
upon my face I laid down the pen and peeped through
the door.
“Yes! I see it all now,”
I muttered. “The whole thing is a plant.
The printer was bribed, and, coûte que coûte,
the Academy has decided to take my body! Hence
the presence of the military; and see, those cooks-what
are they doing here in their white caps? My body!
Ha! then nothing short of cannibalism is intended!”
This frightful thought almost precipitated
me into the very ranks of the soldiery, when I discovered
that the corps was none other than that of the Artist
Volunteers, which contains several of my friends.
Seizing one of those whom I chanced to recognise,
I hurriedly whispered in his ear the thoughts of impending
butchery which were passing in my terrified mind.
But he only laughed. “You will disturb their
digestions, my dear Furniss, some other way,”
he said, “than by providing them with a piece
de resistance. Make your mind easy, for we
are only here to do honour to the guests. This
is the banqueting night of the Royal Academy.”
From what I heard, some amusing incidents
occurred in the house at my “Royal Academy.”
A portion of my parody of the work
of Sir Alma Tadema, R.A.
It was no uncommon sight to see the
friends and relatives, even the sons and daughters,
of certain well-known Academicians standing opposite
the parody of a particular picture, and hugely enjoying
it at the expense of the parent or friend who had
painted the original. Other R.A.’s, who
went about pooh-poohing the whole affair, and saying
that they intended to ignore it altogether, turned
up nevertheless in due time at the Gainsborough, where,
it is true, they did not generally remain very long.
They had not come to see the Exhibition, but only their
own pictures. One glance was usually enough,
and then they vanished. The critics (and their
friends) of course remained longer. Even Mr. Sala
went in one day and seemed to be immensely tickled
by what he saw. Strange to relate, however, when
he had passed through about one-third of the show,
he was observed to stop abruptly, turn himself round,
and flee away incontinently, never to be seen there
again. I was much puzzled to discover a reason
for this remarkable man[oe]uvre, the more so as at
that time I had not wounded his amour propre
by indulging in an “Artistic Joke” of
much more diminutive proportions at his expense, or,
as it subsequently turned out, at my own. Since,
however, the world-famous trial of Sala v.
Furniss I have looked carefully over all the
pictures in my Royal Academy, with a view to throwing
some light upon the critic’s abrupt departure.
I remain, nevertheless, in the dark, for the most
rigid scrutiny has failed to reveal to me one single
feature in the show, not even a Grecian nose, or a
foot with six toes, which could have jarred upon the
refined taste of the most sensitive of journalists.
I shall return to Mr. Sala in another portion of these
confessions, but am more concerned now with the parasites,
the artistic failures, the common showmen, the traffickers
in various wares, and other specimens of more or less
impecunious humanity, who applied to me to let them
participate in the profits of a success which I had
toiled so hard to achieve. In imitation of Barnum,
I might have had, if I had been so inclined, a series
of side shows, ranging in kind from the big diamond
which a well-known firm in Bond Street asked me to
let them exhibit, to the “Queen’s Bears”
and a curious waxwork of a bald old man which by means
of electricity showed the gradual alterations of tint
produced by the growth of intemperance. One of
these applications I was for a moment inclined to
entertain. It has more than once been proposed
that to enable the British public to take its annual
bolus at Burlington House with less nausea, the Royal
Academy should introduce a band of some sort, so that
under the influence of its inspiriting strains the
masterpieces might be robbed of a little of their tameness,
the portrait of My Lord Knoshoo might seem less out
of place in a public Exhibition, and the insanities
of certain demented colourists might be made less
obtrusive monopolists of one’s attention.
Therefore, when “a musical lady and her daughters”
applied to me for permission to give “Soirees
Musicales” at the Gainsborough, it struck me
for a moment that it would be effective to forestall
the action of the Academy; but on second thoughts
I reflected that as the Burlington House band would
probably be of the same quality as the pictures, it
would be adhering more closely to the spirit of my
“Artistic Joke” if I gave my patrons a
barrel organ or a hurdy-gurdy which should play the
“Old Hundredth” by steam. Although
one would have thought that a single visit of a few
hours’ duration would have sufficed to go through
a humorous Exhibition of this kind, I found that several
people became habitues of the place, and paid
many visits; but it is of course possible to have too
much of a good thing, and a joke loses its point when
you have too much of it. No better illustration
of this can be afforded than in the case of my own
secretary at the time, who had sat in the Exhibition
for many months. One day, when the plates were
being prepared for an album which I published as a
souvenir of the show, the engraver arrived with a proof.
“But there is some mistake here,”
said my secretary. “We have no such picture
as that on the premises.”
The engraver was puzzled, and as he
seemed rather sceptical upon the point, he was allowed
to look round, and speedily found the picture he had
copied. It had actually been close at my secretary’s
elbow since the “Artistic Joke” was opened
to the public, but as the pictures were all under
glass, I suppose he had only seen his own reflection
when gazing at them. It was this perhaps which
caused another gentleman whom I have before mentioned
to beat so hasty a retreat. Both of them may have
been frightened by what they saw.
The suggestion that I should be run
as a public company emanated from the fertile brain
of my friend Mr. Linley Sambourne. This is his
rough idea of the prospectus:
This Company has been formed to acquire
the sole exclusive concession of the marvellous
and rapid power of production of the above-mentioned
Managing Director, and to take over the same as a
going concern.
These productions have been in continual
flow for many years past, and are too well known
to need any assurance of the possibility of a
failure of supply. It is therefore with the utmost
confidence that this sure and certain investment
is now offered to the public with an absolute
guarantee of a percentage for Fifteen Years of Forty-five
per cent.
Mr. Furniss can be seen
at work with the regularity of a threshing
machine and the variety
of a kaleidoscope any day from 8 o’c. a.m.
to 8 o’c. p.m.
on presentation of visiting card.
BANKERS,
Close, Gatherum & Co., Lombard Street.
SOLICITORS,
Black, White & Co., Tube Court.
SECRETARY, pro tem.
Earl M -,
Arrystone Grange.
The Subscription List will close
on or before Monday, April 1st,
1887.
Messrs. C. White & Greyon Grey
invite subscriptions for the
undermentioned Share Capital and Debentures of
the
HARRY FURNISS PARODY CARTOON COMPANY
(Unlimited).
Incorporated under the Joint Stock
Companies Acts, 1862 and 1883.
Share Capital
L4,000,000.
Divided as follows:
450,000 Ordinary Shares
of L5 each L2,250,
175,000 7 p.c. Cumulative Preference
Shares
of L10 each
1,750,000
DIRECTORS.
Chairman: H. V -
W -, Esq., Regent Street, photographer.
Sir John S - V -,
Kt., Pine Court, Kent.
H - F -, Esq.,
Draughtsman and Designer, 45, Drury Lane.
HARRY FURNISS, ESQ., R.R.A., R.R.I.,
&c.,
will join the Board as Managing Director on allotment.
A JOKE WITHIN A JOKE.
A showman, particularly with some
attraction of the passing hour, must “boom his
show for all it’s worth,” as the Americans
say; so I “boomed” my “Artistic
Joke” with an advertising joke, and at the same
time parodied another branch of art-the
art of advertising the artists, by a special number
of a magazine devoted to the work of an Academician.
The special numbers, generally published at Christmas,
are familiar and interesting to us all. Still,
from any point of view they are fair game. They
are of course merely non-critical, eulogistic accounts
of the artist and his work. So
“How he Did It-The
Story of my ’Artistic Joke,’”
duly appeared, written by my Lay-figure.
“PREFACE.
“The fact of my being only an
artist’s lay-figure will account for any stiffness
or angularity in my literary style. Whilst conscious
of my deficiencies in this respect, I am comforted
by the consideration that a lay-figure attempting
literature cannot by any possibility perpetrate greater
absurdities than are committed by many a ready writer
who indulges in those glowing and gushing descriptions
of artists and their work which it is now the fashion
to publish, in some such shape as the present, for
the delectation (and delusion) of a gossip-loving public.”
This, the origin of “The Artistic
Joke,” is a fair specimen of the absurdity I
published as an advertisement, though many bought it
and read it as a “true and authentic account”
of the confessions of a caricaturist’s lay-figure:
“As many would be interested
in knowing how this extraordinary idea of an Academy
pour rire first occurred to this artist, I hasten
to gratify their natural curiosity. It was before
little Harry reached the age of seven, and while watching
with fellow-feeling the house-painters at work in
his father’s house. One day, at lunchtime,
when the men had left their ladders and paraphernalia
near the picture-gallery (a long room containing choice
works of all the great masters), he seized his opportunity:
with herculean strength and Buffalo-Billish agility,
our hero dragged all the ladders, paints and brushes
into the gallery, and soon was at work ‘touching
up’ the pictures, to gratify his boyish love
of mischief. Truth to tell, his performance was
but on a par, artistically, with that usually shown
when mischievous boys get hold of brushes and paint
and a picture to restore.”
25, Old Bond Street,
LONDON, W.
Jubilee Day 1887
I have been favoured-if
that is the proper word-with a sight of
an advance copy of this perpetration.
I feel that the Easy confidence which
has hitherto existed between an artist and his Lay
Figure is for ever broken and fled. If I had only
known that wine was taking advantage of her exceptional
opportunities to betray my misplaced confidence in
this popular but pestilent fashion, I would have made
firewood of her long ago.
It is now too late. The temptation
is turn Graphic Gusher and confidential Trotter-out,
has proved too much for a wee docile and discreet
Lay Figure. I am one more victim at unsuspected
hands, to the revolting rage for “Revelations.”
I am bound to admit, however, that
whilst the taste of the whole “Story”
is execrable, the facts upon which it is founded are
undisputable.
The Tale is an o’er true one,
though it has been compiled without the knowledge,
and is published exactly against the desire of
Harry Furniss
“Before Harry had finished touching-up
the valuable family portraits, his father came in,
glanced round, and fell onto a couch in roars of laughter.
’It’s the best Artistic Joke I’ve
ever seen, my boy, and here’s a shilling for
you!’ A happy thought struck Harry at the moment.
He kept it to himself for over twenty-five years; and
now, standing high upon an allegorical ladder, he
repeats the Joke daily, from nine to seven, admission
one shilling.”
This book of sixty pages sold extremely
well, and, strange to say, I made more money out of
this joking advertisement-the work of a
few days-than I did out of my elaborate
album of seventy photogravure plates which occupied
two years to produce and cost me L2,000.
The following lines from Fun
give the origin of my Joke’s peculiar and ingenious
turn:
“The fact is the Forty were sad
in their mind
(Unfortunate Acádemicians!)
Associates also were troubled in kind,
With jeers at their works
and positions,
Till one who was younger and bolder than
all
Declared ‘doleful dumps’
to be folly,
’Come-away to the club,
and for supper let’s call,
And try to be decently jolly.’
“So they fed with good will on the
viands prepared
(Pork chops were the principal
portion),
Then retiring to bed, with their dreams
they were scared,
And spent half the night in
contortion;
Then rose in their sleep and came down
to this room,
And, instead of a purposeless
pawing,
They painted these pictures, then fled
in the gloom,
And Furniss has touched up
the drawing!”
Having parodied the artists’
work, the R.A. catalogue, and the publishers’
R.A. special numbers, I went one step further.
I parodied “Art Patrons.” At that
time there was a great stir in art circles in consequence
of the authorities of the National Gallery dallying
with Mr. Tate’s offer of his pictures to the
nation; so to emulate him, and Mr. Alexander, and
Mr. Watts, and other public benefactors in the world
of art, I sent the following letter to the Directors
of the National Gallery:
“Mr. Harry Furniss presents his
compliments to the Trustees of the National Gallery
and begs to congratulate them upon the munificent
gifts lately made to them, particularly Mr. Henry
Tate’s, which provides the nation with
an excellent sample of current art. At the same
time Mr. Harry Furniss feels that having it in his
power to provide a more complete collection of
our modern English school, he is inspired by
the generous offers of others to humbly imitate this
good example, and will therefore willingly give
his ‘Royal Academy’ (parodies on
modern painters), better known as ‘The Artistic
Joke,’ which caused such a sensation in
1887, to the National Gallery if the Trustees
will honour him by accepting the collection.”
Yet it was not believed, at least
not in Aberdeen, for the leading paper of the Granite
City published the following:
“Someone has played a joke on
Mr. Harry Furniss. An announcement appears
this morning to the effect that ’animated by
the generosity of Mr. Henry Tate and other benefactors
of the National Gallery, Mr. Harry Furniss has
offered to the Trustees his collection of illustrations
of the work of modern artists recently on view in
Bond Street,’ and that he ’has received
a communication to the effect that his offer
is under consideration.’ I believe no one
was more surprised by this communication than
Mr. Furniss. He never made the offer except
possibly in jest to some Member of Parliament,
and naturally he was much surprised to learn that his
offer was ‘under consideration.’
The illustrations in question could scarcely
be dispensed with by Mr. Furniss, as they are to him
a sort of stock-in-trade.”
Not only in Aberdeen but I found generally
my seriousness was doubted, so I reproduce on the
opposite page in facsimile the graceful reply of the
authorities of our National Gallery:
The “Artistic Joke” was
never intended as an attack on the Royal Academy at
all, as a clear-headed critic wrote:
“It would be more just to regard
it as an attempt on Mr. Furniss’s part
to show the Academicians the possibilities of real
beauty, and wonder, and pleasure that lie hidden
in their work.... On the whole, the Royal
Academicians have never appeared under more favourable
conditions than in this pleasant gallery. Mr.
Furniss has shown that the one thing lacking
in them is sense of humour, and that, if they
would not take themselves so seriously, they might
produce work that would be a joy, and not a weariness
to the world. Whether or not they will profit
by the lessons it is difficult to say, for dulness
has become the basis of respectability, and seriousness
the only refuge of the shallow.”