IN THE AUCTION BUSINESS AGAIN--A NEW CONVEYANCE FOR STREET SALES--MY
TRIP THROUGH THE LUMBER REGIONS--A SUCCESSFUL SUMMER CAMPAIGN--A
WINTER’S TRIP THROUGH THE SOUTH--MY RETURN TO GRAND RAPIDS, MICH.--A
TRIP TO LAKE SUPERIOR--SELLING NEEDLES AS A SIDE ISSUE--HOW I DID
IT--STATE LICENSE DEMANDED BY AN OFFICER--HOW I TURNED THE TABLES ON
HIM--BUYING OUT A COUNTRY STORE--A GREAT SALE OF PAPER CAMBRIC DRESS
PATTERNS--A COMPROMISE WITH THE BUYERS--MY RETURN TO CHICAGO--FLUSH AND
FLYING HIGH.
As my goods had arrived at Elkhart,
I started out immediately, selling from a trunk, and
met with splendid success. I concluded to make
a trip north, through the lumber country. As
my facilities were going to be poor for hiring livery
teams in the majority of those towns, with which to
drive out upon the streets to make a sale, I began
trying to invent something to take with me on which
to put my trunks when selling.
One day I saw a gentleman pushing
a two-wheeled cart, and it occurred to me that I could
put end-boards on it, and after placing a trunk on
each end I could stand up very nicely in the center,
which would bring me at just about the proper height
above my audience.
Acting accordingly, I bought the cart,
and after having the end-boards put on and a standard
made to fasten at the rear end of the box to keep
the thing from tipping backward, I bought another trunk
and made “a pitch” with it.
It was just the thing. I could
give the baggage-men on the trains from twenty-five
to fifty cents each time I made a trip and when I arrived
at my destination it would be thrown off with my trunks.
I was thereafter troubled no more with the annoyance
of procuring a suitable conveyance to sell from.
I traveled through the lumber country
in Michigan and very soon remitted my new friend,
Doctor Ingraham, the full amount of my indebtedness,
and explained to him my new plan which was saving
me lots of money in livery hire.
His reply, acknowledging the receipt
of the money, did me more good than the making of
a small fortune would have done. He assured me
that if I ever needed assistance I could always depend
on him, as he liked a good “hus’ler”
and liked to favor them all he could, when he knew
they were square.
My wife joined me a few weeks later,
leaving little Frankie with my mother. She traveled
with me all summer and business kept fairly good.
We continued on till fall, when she returned to Ohio
and I went South to the climate my mother had previously
recommended as adapted to straw hats and linen dusters.
I remained there during the winter,
meeting with fair success, and returned to Grand Rapids,
Michigan, where I remained a few weeks.
On May first my wife met me there,
when we started on a trip to the Lake Superior country,
visiting all the mining towns and meeting with unusually
good success.
During the entire trip I paid all
our traveling expenses with the sale of needles.
This I managed by employing four small boys each day
in every town to peddle them for me. I put the
needles up in twenty-five cent packages, and gave
each boy five cents commission per package on his
sales, and always made it a point to select not more
than one boy from any particular neighborhood or locality,
and instructed him to call on every relative and neighbor
he had, and if possible make a sale; and for every
extra day I remained in town I would employ a new set
of boys. In this way I managed to reach almost
every house in every town I visited, and although
my time was almost wholly occupied in keeping my auction
stock in shape, I was able to manage this little scheme
so as to net me a regular profit of from three to
ten dollars per day.
I still kept my two-wheeled cart,
which I could hardly have dispensed with in a country
where horses and carriages were scarce. We pushed
our way toward the north, with but few incidents worthy
of mention.
At Sault St. Marie we were obliged
to remain five days before getting a boat to Marquette,
and the first night I opened my sale there was called
upon by an officer who demanded a State license.
This was the first time I had ever been asked for
State license, and the first intimation I had ever
had that there was a law requiring it. But as
Governor Crosswell and staff were then visiting the
town and were at that moment sitting on the porch
of the hotel witnessing my sale, it instantly occurred
to me that the gentleman was making himself over-officious,
with a view to making a favorable impression upon
the State officials.
And as he showed considerable awkwardness
in demanding a license by inquiring if I had State
license to sell, I quickly “sized him up”
and said:
“No sir, I have no license to
sell, but I have soap and fine tooth combs for sale,
and the Lord knows you need them more than you do a
license.”
He appeared considerably offended
and displaying his star said:
“I demand your license, sir!”
“Do you understand the laws regarding your duty
as an officer?”
“I think I do, sir.”
“Then, sir, you know you have
no right, under the law, to ask me for a license.
Your only course is to make inquiries of the Secretary
of State, and as that official is sitting right there
on the porch, not more than twenty feet from here,
I’ll refer you to him; but unless you are prepared
to pay damages don’t you interrupt me again,
for I want you to distinctly understand that my license
entitles me to the privilege of doing all the talking
there is done here to-night, and I propose to do it.
If you have anything to say, you must go outside the
corporation.”
I resumed business immediately, when
I heard the officer say (as he passed out, amid the
hisses and laughter of my audience):
“I’ll see a lawyer about this.”
The next day I interviewed the Governor
and the State Secretary and Treasurer, and was informed
that there was a law requiring the payment of fifteen
dollars per annum for State license.
I prevailed upon them to allow me
to pay the amount to them and receive a receipt for
it to show I had acted in good faith, and they were
to forward my license to me at Marquette.
The next night, just as I had gotten
nicely started with my sale, the same officer came
up again and demanded my license, saying he had spent
some time with a good lawyer in looking up the law,
and he knew it was his duty to demand a license of
me direct. I said:
“Well, if you’ll jump
up here and hand out these boxes of soap, so as not
to interfere with my sale, I’ll go inside and
get my license.”
He agreed, and climbed into the cart,
when I stepped back in the crowd and began urging
every one about me to patronize him as much as possible,
and explained to them that I intended to stay away
and let him worry it out till he got tired. He
made several sales and then began to look anxious
and silly. I still kept in the background and
he sent a boy into the hotel to learn my whereabouts.
The lad returned with the information that I had not
been there since I opened my sale.
After the crowd had laughed at him
and the small boys had “guyed” him till
he was ready to quit, I stepped up briskly and said:
“Mister, have you got either
State or city license to act as an auctioneer, or
to hawk goods upon the street at public sale?”
He said he didn’t need any.
“Very well, sir,” I said
as I climbed in the cart and forced him out, “as
this is America, where one man’s rights are as
good as another’s, I guess I can get along without
license if you can.”
The crowd laughed again and he stepped
off without molesting me further. The only satisfaction
I experienced was that of beating him at his own game,
and I had gotten rid of him without having to show
up my receipt.
When it was given to me by one of
the State officials, he remarked that while he didn’t
think I would be likely to get into any difficulty
so long as I could show it up, he was certain that
by law I had no authority to sell till I had procured
the license. I therefore thought best to avoid
showing my receipt till the very last resort.
I made several other sales there, but was not molested
again.
Our next town was Marquette, where
our success was far beyond our expectation. I
remember the first night I sold there, just as I had
started in and was having a big run, a tall, slim man
with a very intelligent face and a large, red nose,
but rather roughly dressed, came rushing through the
crowd, swearing at the top of his voice and calling
me all manner of names. I shouted at the very
top of my voice:
“Stop, sir! Stop right
where you are!” And as he obeyed me I said:
“Don’t you advance another
step, sir! If you open your mouth again I’ll
have you arrested!”
“Hic hic what for?”
“For violating the revenue law,”
I quickly answered, discovering he was intoxicated.
“Hic-for-hic-for violating the revenue law,
did you say?”
“Yes sir, that’s what;
and as sure as you open your mouth again I’ll
have you arrested. You are old enough and have
had experience enough to know better than to come
out here on Main Street and open a rum-hole without
paying license!”
The crowd yelled and screamed and
whooped and shouted with unusual enthusiasm, which
at once convinced me that I had struck something different
from the ordinary, and my opinion was fully confirmed
when he commenced to laugh, and stepping within my
reach began buying my goods as fast as I could hand
them to him. He never opened his mouth, but kept
reaching for the goods as fast as I could count them
and pass them out, and handed me a dollar for each
sale, as I was selling in dollar lots. This he
kept up till he had loaded himself and several friends,
and started off, saying he would be back the next
night.
After he left I was informed that
he was worth several millions, which he had made in
iron and copper mines.
The next night I went out with my
cart rather early, as usual, and lighted my torches
and returned to the hotel to await the regular time
for opening. When I came out again I was surprised
to see every window in every building around me occupied
by nicely dressed ladies, and the streets filled with
handsome horses drawing carriages occupied, as I could
see, by a well-to-do class of people.
It was remarked by many the next day
that there never had been as large a crowd gathered
on the street at one time before, and the result of
my sale, which was three times larger than any I had
ever before had, proved to me what a little free advertising
could do.
I looked in vain, as did also many
of my audience, for the rich miner, but he didn’t
come.
We continued on towards the copper
country, working the iron mining towns on our way,
arriving at Houghton the middle of July.
The next day after making my first
sale there, I was walking down street, and when passing
a store room a gentleman came to the door and said:
“You’re just the man that
ought to buy me out and sell the goods at auction.”
“What have you got?”
“I have everything boots,
shoes, suits of clothes, overcoats, dishes, notions
and I don’t know what I haven’t got.”
I asked his reason for selling.
He replied that it was a stock that had gone through
a fire, and he had bought it for a few hundred dollars
and was then six hundred dollars ahead, and would
sell the balance cheap. I stepped inside and
after glancing over the stock asked his price.
“Six hundred dollars.”
“I’ll give you just twenty-five
per cent. of that, and no more,” and started
to walk out.
“I’ll take two hundred fifty.”
“No sir,” taking a roll
of money from my pocket and showing it to him, “one
hundred and fifty, and your cash in your fingers.”
“All right, count it out.”
“But step to the Recorder’s
office and assure me that there is no mortgage on
your stock and that it belongs to you, and after giving
me a bill of sale your money is ready.”
He did so, and I made the purchase.
In this stock was a quantity of paper
cambric of all colors, and when the firemen were trying
to put out the fire they had deluged it, and the result
was that the water had soaked through it and had carried
with it all the colors, leaving each piece variegated.
I was at a loss to know what to do
with it, and finally concluded to cut it up into dress
patterns of sixteen and two-thirds yards and then give
one pattern away with each dollar sale that evening
when I sold at auction.
That night, before opening my sale,
I picked up one of the pieces, and handing one end
of it to a boy, requested him to run down the street
with it till he got it all straightened out. While
the boy was holding to one end and I to the other,
I went on and explained that I had that day bought
out Mr. , and as I had no knowledge
of the dry-goods business and couldn’t tell
a piece of calico from an Irish tarpaulin, that they
must not blame me if I sold them silk for Canton flannel.
Besides the paper cambric I had a
lot of other pieces of dress goods, which were in
good shape and which I intended to sell to the highest
bidder.
Just as I was about to inaugurate
my gift enterprise scheme, some gentleman of German
descent cried out in broken English:
“Swei dollar.”
I at once yelled:
“Sold for two dollars, and who
will have the next sixteen and two-thirds yards for
two dollars?”
“I’ll take ’em,”
“I’ll take ’em,” “Here,”
“Here,” “Give me one,” “Give
me one,” they all shouted at once, and the two-dollars
were as thick as hailstones in less than a second.
I stood there and tossed out the dress patterns and
caught their two-dollar bills and silver pieces like
a Chinese juggler. After I had cleaned out every
dollar’s worth of the cambric I said:
“Gentlemen, I am going to be
frank with you now, and advise you not to represent
to your wives that you have any great bargain in these
dress patterns, for they may be better posted than
any of us are. But I’ll tell you what I’ll
do, boys. If you are dissatisfied now I’ll
give you two dollars’ worth of any other goods
I have, and take the dress patterns back; or if your
wives are not satisfied they can come to the store
to-morrow at ten o’clock and I’ll give
them two dollars’ worth of any goods I have
in exchange for the patterns.”
They agreed that that was fair, and
all stayed and I made a splendid sale of notions.
The next day, at two o’clock,
I went down to the store and found a crowd of women
large enough to fill a small circus tent. Each
one had a dress pattern, and as I passed by to unlock
the door each had something to say. The crowd
was composed of all classes Polish, Norwegian,
Irish, German, Cornish, etc. The Irish,
with their sharp tongues and quick wit, were predominant,
and all together they had considerable sport in relating
what their husbands had to say when they brought home
the dress patterns and learned that those same goods
had been offered for one-fourth of a cent a yard ever
since the fire. I took every piece back and allowed
them to trade it out. I employed two young men
to help me that afternoon and took down each lady’s
name and then jumped up and made an auction sale to
them. We kept each lady’s purchase by itself,
and after the sale had a final settlement with them,
many of whom had bought enough to bring them considerably
in my debt.
This was one of the very best advertisements
for me, as it convinced the people that I would do
by them as I agreed; and they all considered it a
good joke, and the afternoon sale having made me acquainted
with many women, I had no trouble in getting a large
crowd every night who bought freely.
After making several sales at Houghton
I packed up and went over to Hancock and Red Jacket,
where I met with flattering success. As nearly
as I could estimate it, I cleared about twelve hundred
dollars on my investment of one hundred and fifty.
I sold nearly everything at an advance
on the regular first cost, but when I came to look
through the boxes and drawers and sort all the goods
contained in my new stock, I was much surprised and
greatly pleased.
I remained at Red Jacket six weeks,
making sales every night.
On the first of September, as it had
begun to get cold up there, and in fact had twice
snowed a very little the last of August, we returned
to Chicago, when I immediately called on my friend
Doctor Ingraham. He didn’t recognize me
until I took a large roll of bills, containing over
three thousand dollars, from my pocket and said:
“Doctor, I would be pleased
to loan you a hundred dollars and I’ll bet you
will pay it back in less than three months.”
“O-ho, Johnston, you have got
to the front, haven’t you? How are you? how
are you?” shaking me warmly by the hand.