HENRI SCOTT
Like every American, I resent the
epithet, “the masses,” because I have
always considered myself a part of that mysterious
unbounded organization of people to which all democratic
Americans feel that they belong. One who is not
a member of the masses in America is perforce a “snob”
and a “prig.” Possibly one of the
reasons why our republic has survived so many years
is that all true Americans are aristocratic, not in
the attitude of “I am as good as everyone,”
but yet human enough to feel deep in their hearts,
“Any good citizen is as good as I.”
WHY GRAND OPERA IS EXPENSIVE
Music in America should be the property
of everybody. The talking machines come near
making it that, if one may judge from the sounds that
come from half the homes at night. But the people
want to hear the best music from living performers
“in the flesh.” At the same time,
comparatively, very few can pay from two to twenty
dollars a seat to hear great opera and great singers.
The reason why grand opera costs so much is that the
really fine voices, with trained operatic experience,
are very, very few; and, since only a few performances
are given a year, the price must be high. It
is simply the law of supply and demand.
There are, in America, two large grand
opera companies and half a dozen traveling ones, some
of them very excellent. There are probably twenty
large symphony orchestras and at least one hundred
oratorio societies of size. To say that these
bodies and others purveying good music, reach more
than five million auditors a year would possibly be
a generous figure. But five million is not one-twentieth
of the population of America. What about the
nineteen-twentieths?
On the other hand, there are in America
between two and three thousand good vaudeville and
moving picture houses where the best music in some
form is heard not once or twice a week for a short
season, but several times each day. Some of the
moving picture houses have orchestras of thirty-five
to eighty men, selected from musicians of the finest
ability, many of whom have played in some of the greatest
orchestras of the world. These orchestras and
the talking machines are doing more to bring good
music to the public than all the larger organizations,
if we consider the subject from a standpoint of numbers.
A REVOLUTION IN TASTE
The whole character of the entertainments
in moving picture and vaudeville theaters has been
revolutionized. The buildings are veritable temples
of art. The class of the entertainment is constantly
improving in response to a demand which the business
instincts of the managers cannot fail to recognize.
The situation is simply this: The American people,
with their wonderful thirst for self-betterment, which
has brought about the prodigious success of the educational
papers, the schools and the Chautauquas, like to have
the beautiful things in art served to them with inspiriting
amusement. We, as a people, have been becoming
more and more refined in our tastes. We want better
and better things, not merely in music, but in everything.
In my boyhood there were thousands of families in
fair circumstances who would endure having the most
awful chromos upon their walls. These have
for the most part entirely disappeared except in the
homes of the newest aliens. It is true that much
of our music is pretty raw in the popular field; but
even in this it is getting better slowly and surely.
If in recent years there has been
a revolution in the popular taste for vaudeville,
B. F. Keith was the “Washington” of that
revolution. He understood the human demand for
clean entertainment, with plenty of healthy fun and
an artistic background. He knew the public call
for the best music and instilled his convictions in
his able followers. Mr. Keith’s attitude
was responsible for the signs which one formerly saw
in the dressing rooms of good vaudeville theaters,
which read:
+--------------------------------------------------+
|Profanity of any kind, objectionable or suggestive|
|remarks, are forbidden in this theater. |
|Offenders are liable to have the curtain rung |
|down upon them during such an act. |
+--------------------------------------------------+
Fortunately these signs have now disappeared,
as the actors have been so disciplined that they know
that a coarse remark would injure them with the management.
Vaudeville is on a far higher basis
than much so-called comic opera. Some acts are
paid exceedingly large sums. Sarah Bernhardt received
$7000.00 a week; Calve, Bispham, Kocian, Carolina White
and Marguerite Sylvia, accordingly.
Dorothy Jordan, Bessie Abbott, Rosa
Ponselle, Orville Harold and the recent Indian sensation
at the Metropolitan, Chief Caupolican, actually had
their beginnings in vaudeville. In other words,
vaudeville was the stepping-stone to grand opera.
SINGING FOR MILLIONS
Success in this new field depends
upon personality as well as art. It also develops
personality. It is no place for a “stick.”
The singer must at all times be in human touch with
the audience. The lofty individuals who are thinking
far more about themselves than about the songs they
are singing have no place here. The task is infinitely
more difficult than grand opera. It is far more
difficult than recital or oratorio singing. There
can be no sham, no pose. The songs must please
or the audience will let one know it in a second.
The wear and tear upon the voice is
much less than in opera. During the week I sing
in all three and one-half hours (not counting rehearsals).
When I am singing Méphistophéles in Faust I
am in a theater at least six hours the
make-up alone requires at least one and one-half hours.
Then time is demanded for rehearsals with the company
and with various coaches.
THE ART OF “PUTTING IT OVER”
Thus the vaudeville singer who is
genuinely interested in the progress of his art has
ample time to study new songs and new roles. In
the jargon of vaudeville, everything is based upon
whether the singer is able “to put the number
over.” This is a far more serious matter
than one thinks. The audience is made up of the
great public the common people, God bless
them. There is not the select gathering of musically
cultured people that one finds in Carnegie Hall or
the Auditorium. Therefore, in singing music that
is admittedly a musical masterpiece, one must select
only those works which may be interpreted with a broad
human appeal. One is far closer to his fellow-man
in vaudeville than in grand opera, because the emotions
of the auditors are more responsive. It is intensely
gratifying to know that these people want real art.
My greatest success has been in Lieurance’s
Indian songs and in excerpts from grand opera.
Upon one occasion my number was followed by that of
a very popular comedienne whose performance was known
to be of the farcical, rip-roaring type which vaudeville
audiences were supposed to like above all things.
It was my pleasure to be recalled, even after the
curtain had ascended upon her performance, and to be
compelled to give another song as an encore.
The preference of the vaudeville audience for really
good music has been indicated to me time and again.
But it is not merely the good music that draws:
the music must be interpreted properly. Much
excellent music is ruined in vaudeville by ridiculous
renditions.
HOW TO GET AN ENGAGEMENT
Singers have asked me time and again
how to get an engagement. The first thing is
to be sure that you have something to sell that is
really worth while. Think of how many people
are willing to pay to hear you sing! The more
that they are willing to pay, the more valuable you
are to the managers who buy your services. Therefore
reputation, of course, is an important point to the
manager. An unknown singer can not hope to get
the same fee as the celebrated singer no matter how
fine the voice or the art. Mr. E. Falber and
Mr. Martin Beck, who have been responsible for a great
many of the engagements of great artists in vaudeville
and who are great believers in fine music in vaudeville,
have, through their high position in business, helped
hundreds. But they can not help anyone who has
nothing to sell.
The home office of the big vaudeville
exchange is at Forty-seventh and Broadway, N.Y., and
it is one of the busiest places in the great city.
Even at that, it has always been a mystery to me just
how the thousands of numbers are arranged so that
there will be as little loss as possible for the performers;
for it must be remembered that the vaudeville artists
buy their own stage clothes and scenery, attend to
their transportation and pay all their own expenses;
unless they can afford the luxury of a personal manager
who knows how to do these things just a little better.
The singer looking for an engagement
must in some way do something to gain some kind of
recognition. Perhaps it may come from the fact
that the manager of the local theater in her town
has heard her sing, or some well-known singer is interested
in her and is willing to write a letter of introduction
to someone influential in headquarters. With the
enormous demands made upon the time of the “powers
that be,” it is hardly fair to expect them to
hear anyone and everyone. With such a letter
or such an introduction, arrange for an audition at
the headquarters in New York. Remember all the
time that if you have anything really worth while
to sell the managers are just as anxious to hear you
as you are to be heard. There is no occasion for
nervousness.
EXCELLENT CONDITIONS
Sometimes the managers are badly mistaken.
It is common gossip that a very celebrated opera singer
sought a vaudeville engagement and was turned down
because of the lack of the musical experience of the
manager, and because she was unknown. If he wanted
her to-day his figure would have to be several thousand
dollars a week.
The average vaudeville theater in
America is far better for the singer, in many ways,
than many of the opera houses. In fact the vaudeville
theaters are new; while the opera houses are old, and
often sadly run down and out of date. Possibly
the finest vaudeville theater in America is in Providence,
R. I., and was built by E. F. Albee. It is palatial
in every aspect, built as strong and substantial as
a fort, and yet as elegant as a mansion. It is
much easier to sing in these modern theaters made
of stone and concrete than in many of the old-fashioned
opera houses. Indeed, some of the vaudeville
audiences often hear a singer at far better advantage
than in the opera house.
The singer who realizes the wonderful
artistic opportunities provided in reaching such immense
numbers of people, who will understand that he must
sing up to the larger humanity rather than thinking
that he must sing down to a mob, who will work to
do better vocal and interpretative thinking at every
successive performance, will lose nothing by singing
in vaudeville and may gain an army of friends and admirers
he could not otherwise possibly acquire.