Read THE SINGER’S LARGER MUSICAL PUBLIC of Great Singers on the Art of Singing Educational Conferences with Foremost Artists, free online book, by James Francis Cooke, on ReadCentral.com.

HENRI SCOTT

Like every American, I resent the epithet, “the masses,” because I have always considered myself a part of that mysterious unbounded organization of people to which all democratic Americans feel that they belong. One who is not a member of the masses in America is perforce a “snob” and a “prig.” Possibly one of the reasons why our republic has survived so many years is that all true Americans are aristocratic, not in the attitude of “I am as good as everyone,” but yet human enough to feel deep in their hearts, “Any good citizen is as good as I.”

WHY GRAND OPERA IS EXPENSIVE

Music in America should be the property of everybody. The talking machines come near making it that, if one may judge from the sounds that come from half the homes at night. But the people want to hear the best music from living performers “in the flesh.” At the same time, comparatively, very few can pay from two to twenty dollars a seat to hear great opera and great singers. The reason why grand opera costs so much is that the really fine voices, with trained operatic experience, are very, very few; and, since only a few performances are given a year, the price must be high. It is simply the law of supply and demand.

There are, in America, two large grand opera companies and half a dozen traveling ones, some of them very excellent. There are probably twenty large symphony orchestras and at least one hundred oratorio societies of size. To say that these bodies and others purveying good music, reach more than five million auditors a year would possibly be a generous figure. But five million is not one-twentieth of the population of America. What about the nineteen-twentieths?

On the other hand, there are in America between two and three thousand good vaudeville and moving picture houses where the best music in some form is heard not once or twice a week for a short season, but several times each day. Some of the moving picture houses have orchestras of thirty-five to eighty men, selected from musicians of the finest ability, many of whom have played in some of the greatest orchestras of the world. These orchestras and the talking machines are doing more to bring good music to the public than all the larger organizations, if we consider the subject from a standpoint of numbers.

A REVOLUTION IN TASTE

The whole character of the entertainments in moving picture and vaudeville theaters has been revolutionized. The buildings are veritable temples of art. The class of the entertainment is constantly improving in response to a demand which the business instincts of the managers cannot fail to recognize. The situation is simply this: The American people, with their wonderful thirst for self-betterment, which has brought about the prodigious success of the educational papers, the schools and the Chautauquas, like to have the beautiful things in art served to them with inspiriting amusement. We, as a people, have been becoming more and more refined in our tastes. We want better and better things, not merely in music, but in everything. In my boyhood there were thousands of families in fair circumstances who would endure having the most awful chromos upon their walls. These have for the most part entirely disappeared except in the homes of the newest aliens. It is true that much of our music is pretty raw in the popular field; but even in this it is getting better slowly and surely.

If in recent years there has been a revolution in the popular taste for vaudeville, B. F. Keith was the “Washington” of that revolution. He understood the human demand for clean entertainment, with plenty of healthy fun and an artistic background. He knew the public call for the best music and instilled his convictions in his able followers. Mr. Keith’s attitude was responsible for the signs which one formerly saw in the dressing rooms of good vaudeville theaters, which read:

+--------------------------------------------------+
|Profanity of any kind, objectionable or suggestive|
|remarks, are forbidden in this theater.           |
|Offenders are liable to have the curtain rung     |
|down upon them during such an act.                |
+--------------------------------------------------+

Fortunately these signs have now disappeared, as the actors have been so disciplined that they know that a coarse remark would injure them with the management.

Vaudeville is on a far higher basis than much so-called comic opera. Some acts are paid exceedingly large sums. Sarah Bernhardt received $7000.00 a week; Calve, Bispham, Kocian, Carolina White and Marguerite Sylvia, accordingly.

Dorothy Jordan, Bessie Abbott, Rosa Ponselle, Orville Harold and the recent Indian sensation at the Metropolitan, Chief Caupolican, actually had their beginnings in vaudeville. In other words, vaudeville was the stepping-stone to grand opera.

SINGING FOR MILLIONS

Success in this new field depends upon personality as well as art. It also develops personality. It is no place for a “stick.” The singer must at all times be in human touch with the audience. The lofty individuals who are thinking far more about themselves than about the songs they are singing have no place here. The task is infinitely more difficult than grand opera. It is far more difficult than recital or oratorio singing. There can be no sham, no pose. The songs must please or the audience will let one know it in a second.

The wear and tear upon the voice is much less than in opera. During the week I sing in all three and one-half hours (not counting rehearsals). When I am singing Méphistophéles in Faust I am in a theater at least six hours the make-up alone requires at least one and one-half hours. Then time is demanded for rehearsals with the company and with various coaches.

THE ART OF “PUTTING IT OVER”

Thus the vaudeville singer who is genuinely interested in the progress of his art has ample time to study new songs and new roles. In the jargon of vaudeville, everything is based upon whether the singer is able “to put the number over.” This is a far more serious matter than one thinks. The audience is made up of the great public the common people, God bless them. There is not the select gathering of musically cultured people that one finds in Carnegie Hall or the Auditorium. Therefore, in singing music that is admittedly a musical masterpiece, one must select only those works which may be interpreted with a broad human appeal. One is far closer to his fellow-man in vaudeville than in grand opera, because the emotions of the auditors are more responsive. It is intensely gratifying to know that these people want real art. My greatest success has been in Lieurance’s Indian songs and in excerpts from grand opera. Upon one occasion my number was followed by that of a very popular comedienne whose performance was known to be of the farcical, rip-roaring type which vaudeville audiences were supposed to like above all things. It was my pleasure to be recalled, even after the curtain had ascended upon her performance, and to be compelled to give another song as an encore. The preference of the vaudeville audience for really good music has been indicated to me time and again. But it is not merely the good music that draws: the music must be interpreted properly. Much excellent music is ruined in vaudeville by ridiculous renditions.

HOW TO GET AN ENGAGEMENT

Singers have asked me time and again how to get an engagement. The first thing is to be sure that you have something to sell that is really worth while. Think of how many people are willing to pay to hear you sing! The more that they are willing to pay, the more valuable you are to the managers who buy your services. Therefore reputation, of course, is an important point to the manager. An unknown singer can not hope to get the same fee as the celebrated singer no matter how fine the voice or the art. Mr. E. Falber and Mr. Martin Beck, who have been responsible for a great many of the engagements of great artists in vaudeville and who are great believers in fine music in vaudeville, have, through their high position in business, helped hundreds. But they can not help anyone who has nothing to sell.

The home office of the big vaudeville exchange is at Forty-seventh and Broadway, N.Y., and it is one of the busiest places in the great city. Even at that, it has always been a mystery to me just how the thousands of numbers are arranged so that there will be as little loss as possible for the performers; for it must be remembered that the vaudeville artists buy their own stage clothes and scenery, attend to their transportation and pay all their own expenses; unless they can afford the luxury of a personal manager who knows how to do these things just a little better.

The singer looking for an engagement must in some way do something to gain some kind of recognition. Perhaps it may come from the fact that the manager of the local theater in her town has heard her sing, or some well-known singer is interested in her and is willing to write a letter of introduction to someone influential in headquarters. With the enormous demands made upon the time of the “powers that be,” it is hardly fair to expect them to hear anyone and everyone. With such a letter or such an introduction, arrange for an audition at the headquarters in New York. Remember all the time that if you have anything really worth while to sell the managers are just as anxious to hear you as you are to be heard. There is no occasion for nervousness.

EXCELLENT CONDITIONS

Sometimes the managers are badly mistaken. It is common gossip that a very celebrated opera singer sought a vaudeville engagement and was turned down because of the lack of the musical experience of the manager, and because she was unknown. If he wanted her to-day his figure would have to be several thousand dollars a week.

The average vaudeville theater in America is far better for the singer, in many ways, than many of the opera houses. In fact the vaudeville theaters are new; while the opera houses are old, and often sadly run down and out of date. Possibly the finest vaudeville theater in America is in Providence, R. I., and was built by E. F. Albee. It is palatial in every aspect, built as strong and substantial as a fort, and yet as elegant as a mansion. It is much easier to sing in these modern theaters made of stone and concrete than in many of the old-fashioned opera houses. Indeed, some of the vaudeville audiences often hear a singer at far better advantage than in the opera house.

The singer who realizes the wonderful artistic opportunities provided in reaching such immense numbers of people, who will understand that he must sing up to the larger humanity rather than thinking that he must sing down to a mob, who will work to do better vocal and interpretative thinking at every successive performance, will lose nothing by singing in vaudeville and may gain an army of friends and admirers he could not otherwise possibly acquire.