EFFECT OF IMPROVEMENTS IN METHODS OF PRODUCTION
Displacement of Labor and Capital
by Inventions. - Inventions are “labor-saving.”
Employers are engaged in a race with each other in
reducing the outlays involved in producing goods, and
a common way of doing this is to devise machinery
that will do what laborers have heretofore done.
The same thing is accomplished by developing cheap
sources of motive power or introducing new commodities
which are good substitutes for dearer ones. Mechanical
automata have at a thousand points taken labor out
of human hands; electricity, which is “harnessing
Niagara,” may at some time harness waves and
winds and make them turn the literal wheels of mechanical
progress. Such things, by causing a given amount
of labor to produce a larger amount of consumers’
wealth, are product multipliers; but this is the same
thing as saying that they yield a given product at
the cost of less labor, and as we more commonly see
their effect in this light, we call them labor savers.
Why Labor Saving is not always
and everywhere Welcomed. - To an offhand
view it would seem that product multiplying is the
greatest blessing that, in an economic way, can come
to humanity; and if general and permanent effects
be considered, it is so. The solitary hunter
who has to catch and club his game would get unqualified
benefit from the possession of a bow and arrows; the
fisherman would get the same benefit from a canoe,
the cultivator of the soil from a spade, etc.
Society in its entirety is an isolated being and derives
similar gains from engines, looms, furnaces, steamships,
railroads, telegraphs, etc. Yet there are
persons within the great social organism to whom the
benefit from one special improvement may be
small and the cost great. There are none who are
not better off because of all improvements
past and present.
The General Demand for Labor not
Lessened. - It is a matter of common
experience that new machines are labor displacers.
At its introduction an economical device often forces
some men to seek new occupations, but it never reduces
the general demand for labor. As progress closes
one field of employment it opens others, and it has
come about that after a century and a quarter of brilliant
invention and of rapid and general substitution of
machine work for hand work, there is no larger proportion
of the laboring population in idleness now than there
was at the beginning of the period.
A Voluntary Reduction of Toil Desirable
and Probable. - A full study of the effects
of technical progress will show that there is never
a reduction of the general field for employment in
consequence of it. There is an increase of pay,
and this causes a certain unwillingness to work for
as many hours as men formerly worked; and there is
also a change in the nature of the operations that
labor performs, which tends in the direction of more
comfort and less painful toil. For the famous
statement of J. S. Mill that “It is questionable
if all the mechanical inventions yet made have lightened
the day’s toil of any human being” we
may safely substitute, “It is the natural tendency
of useful inventions to lighten the toil of workers
and to give them, withal, a greater reward for their
work.” Mechanical progress is the largest
single ground for hope for the future of laboring humanity,
and by its effects, direct and indirect, it has already
insured a great alleviation of toil, with an increase
in its rewards. It has helped to counteract the
world crowding that for a century has gone on and
the diminishing returns from agriculture which the
crowding entails. Inventions may make disturbances,
and their better effects may be temporarily and locally
counteracted; but a society where competition rules
is sure to secure the benefits in the end and does,
in fact, secure them in greater and greater measure
as the years go by. Such are some of the theses
which research will justify.
Facts concerning Disturbances incidental
to Progress. - We have first to take
account of the disturbances. They are prominent
in economic discussion and constitute the subject
of one of the grave indictments brought against the
system of competitive industry. They have actually
caused great hardships in the past, as skilled handicraftsmen
have seen machines come into use which, for rapidity
and accuracy of work, excel the best results that
long apprenticeships formerly gave. Now that
machinery has possession of most of the field, there
is no longer the former opportunity for displacing
hand workers; but the remainder of hardships incidental
to progress is not to be overlooked. This part
of the dynamic movement involves present local sacrifices
for the sake of future general gains. Here, therefore,
there are developed antagonisms of interest which
may hinder progress and, if they were extensive enough,
might conceivably throw a doubt over the future of
the working class. While there is no great disposition
to question the ultimate benefit which mechanical
progress insures, there is some uncertainty as to
the process by which this benefit is extended to workers
and there is a struggle to avoid the immediate cost.
There is, in some quarters, a disposition to rate
the cost so highly as to draw the inference that we
need to adopt a socialistic plan of living for the
sake of enabling workers to avoid the hardships and
secure the benefits of “labor saving.”
It will appear, however, if we grasp the essential
facts of what we may call the dynamics of method, that
the tendency of it is to reduce the burdens which
progress entails, and to diffuse a large share of
the benefits of it among the working class. It
will further appear that the socialistic plan of organizing
industry would at least throw a doubt over the progress
itself. Nothing, on the whole, puts the future
of industry conducted on the competitive plan in a
more optimistic light than the fact of the progress
in productive methods which it insures. It is
the strongest guaranty of a “good time coming,”
in which all humanity will rejoice when it comes and
should rejoice by anticipation.
The Law that insures the Survival
of Beneficial Processes Only. - It is
self-evident that wherever there is a saving of labor
needed to make a given amount and kind of product,
there is an increase in the possible product that
is created by the aid of a given amount of labor.
If workers themselves get a share of the gains, this
fact will show itself through that beneficent shortening
of the working day to which we have alluded.
The men will be unwilling to stand the weariness and
the confinement of working through too many hours and
will be inclined to take more holidays and vacations;
all of which, when it comes about in a natural way,
is an indication that the industrial organism as a
whole has put its hand on a new and powerful lever
and is enriching its members by means of it. It
does, however, have to change the character of its
work, and this means that some labor has to be transferred
from one subgroup to another. The laborer displaced
by an invention at a particular point continues to
be wanted somewhere. When he and others have
found their new employments, the good result appears, - the
increase and improvement of goods produced, - and
society as a whole then gets the benefit which would
come to an isolated worker who, without remitting his
labor, finds his appliances growing better and the
fruits of his labor growing larger. The collective
body gets a greater income than before, and the workers
share in the gain.
Importance of the New Forms which
the Social Income Takes. - This increasing
income takes the form in which society now requires
it, and it is this which brings about the readjustment
of labor - or the changes in the amounts
of labor used in particular subgroups - which
have caused hardship in the past.
Nature of the Incidental Evils
to be Dreaded. - The problem we have
to face is a danger that labor may be displaced either
(1) from the particular point within a productive
establishment at which it is now working, or (2) from
the productive establishment as a whole, or (3) from
a subgroup, or (4) from the general group of which
the subgroup is a part. Out of industrial society
in its entirety it cannot thus be forced. There
is a case in which the men whose crafts are supplanted
by machines may all stay where they are and operate
the machines; but that involves forcing other men
to change their occupations. There are more cases
in which these men may stay in the mill or shop that
employs them, but not in the same department of it.
There are still more cases in which they may stay
in their original subgroups, and in a majority of
cases they may stay in their general groups. In
every instance there are places for them in the working
society.
Local Expulsions of Labor. - When
a single employer who is one of many competitors in
an industry adopts an important labor-saving device,
it may be possible for him to keep all his men employed
and to let the improvement show itself wholly as a
means of increasing the output. He may secure
a machine which will do what twenty men formerly did.
If it were possible to cut the uppers of a dozen shoes
by the quick stroke of a single die, the machine that
carried this armature would do the work of perhaps
twelve knives handled by that number of skillful workmen.
If the original number of men were retained in the
cutting department, and if each of them were furnished
with the new appliance, it would mean that twelve
times as many uppers would be cut as were cut before
the change was made. There would, of course, be
no use in trying to do so much cutting of uppers for
shoes, without doing twelve times as much sewing,
welting, making soles and heels, etc., and to
secure all this at once would require a twelve-fold
enlargement of the manufacturer’s plant.
This is too much to secure at once. The manufacturer
might perhaps double the output of his mill and nearly
double the number of his employees, but that would
require only two of the twelve cutters he formerly
had. The new workers would be in parts of the
mill other than the one where the great saving of labor
was effected. Ten men would be removed from the
cutting department, and the two left there would cut,
by the aid of the new machines, twice as many uppers
as the whole number cut before, and that would require
the furnishing of a double number of all other parts
of the shoes and a double working force to make them.
The ten men liberated from the cutting department
would be available for this purpose, and new ones
would be brought in and set sewing, pegging, lasting,
welting, etc. Within a single establishment,
therefore, a radical saving of labor at one point
usually involves some shifting of labor from that
point to others, though it may increase the total number
employed in the establishment which secures the economical
device.
The Effect on a Subgroup of an
Improvement by One Entrepreneur. - If
an employer who has this experience is one of a hundred
in the shoemaking industry and the only one who secures
the cutting machine, the market will receive as large
an increase of the product as would be involved by
multiplying the output of his mill by two, without
requiring that the price should be more than slightly
reduced. An improvement which is monopolized
for a time by a single entrepreneur seldom
renders it necessary to reduce the aggregate of the
labor in his employment. Far more often it makes
it for his interest to increase the number and to
put new labor in every part of the plant where no
improvement in method has been made. It is often
the fact, however, that labor has to abandon other
establishments in this subgroup, and enough of it
may do so to cause the amount in the entire subgroup
to become somewhat smaller by reason of an improvement.
In the case of a single employer there is a bare possibility
that no one should be moved, in consequence of an
economical invention, even from one part of the mill
to another. The manufacturer of our illustration
might even keep his twelve cutters at work after the
introduction of the machines referred to and do twelve
times as much cutting, provided that he could quickly
increase his output of finished shoes to twelvefold
its former amount. There are practical reasons
why he could almost never do this; but if he actually
did it, he might, by some reduction in the price of
shoes, find a market for this increased product.
If the reduction of price were great, some competitors
would probably go at once out of the business; but
it is never the policy of a successful producer to
make unnecessary haste in reducing prices, and, as
a rule, the reduction is gradual. The increase
of product from the very efficient mill must cause
a certain reduction in the rate at which it sells its
goods, and this is apt to force manufacturers who
are particularly ill equipped and cannot keep pace
with the rate of improvement which their enterprising
competitor establishes to go out of business.
They thus relieve the market of so much of the product
as they have contributed and make a place for the
increased output of the newly equipped mill.
In such a case the total output from the subgroup is
not very greatly increased, and the price of the product
does not need to be greatly reduced.
Standard Prices fixed by Cost in
the most Economical Establishment. - It
is a vitally important fact, as we shall soon see,
that the price of an article is, in a dynamic society,
always tending toward the cost of making it, not in
the most inefficient establishment, where it is produced
“at the greatest disadvantage,” but in
the most efficient one of all. The ultimate effect
of any great improvement is naturally to close the
shops of all employers who do not adopt it or get
an equivalent advantage of some kind. Ultimately
the whole subgroup will be in the state of efficiency
it would have reached if the improvement had been
adopted by every entrepreneur on its first
appearance.
The Effect of an Improvement in
Production which is quickly adopted by a Whole Subgroup. - When
an improvement is immediately adopted, not by one
employer merely, but by all employers in a subgroup,
it is likely to cause a quicker displacement of labor
from the subgroup as a whole. A very economical
machine introduced by its inventor or manufacturer
and quickly adopted by all employers at A’’
would nearly always force a certain number of laborers
to leave that industry and find employment elsewhere,
if it were not for one commercial fact, namely, the
reduction in the price of the product and the consequent
enlargement of the demand for it.
How Labor may be displaced from
a General Group. - The amount of A’
that can be created depends on the amount of A
that can be furnished as material to be transformed
into A’, and also on the amount of A’
that will be taken for conversion into A’’.
This again depends on the amount of A’’
that will be accepted by employers at A’’’
and sold in this last form to the consuming public.
If the market for A’’’ cannot
be much increased by a moderate reduction of the price
of it, some labor may have to go into the group of
B’s or C’s; and in any case
there must be new labor in A, A’’,
and A’’’ if the product of
A’ is increased. We can now measure
the difference between the effect of the adoption
of an improvement first by one employer and much later
by others, and that of the quick adoption of it by
all. In this latter case there is not much delay
in increasing the output of the goods, and the market
for them does not have time to grow larger because
of the growth in the numbers and the wealth of the
community. Unless the present market will take
an enlarged quantity of the finished goods without
requiring that the price should go below the new cost
of making them, some labor will have to leave the general
group.
How Patents may Cause an Increased
Displacement of Laborers. - What we often
see is the nearly simultaneous adoption of a labor-saving
device by all leading employers in one industry.
Something like this takes place when the makers of
a valuable machine retain the patent on it in their
own hands, and press the sale of it on all the producers
who have use for it. In this case, however, the
makers usually put the price of the machine at a figure
that, while it affords an inducement to buy it, does
not reduce the cost of the goods that it helps to make
enough to cause a great increase in the demand for
them. The owners of the patent on the new appliance
charge for it “what the traffic will bear”;
and until the patent runs out, the users of the machine
have to sell their goods almost at as high prices
as before. If the machine enables one man to
do the work of a dozen, eleven men must find other
things to do. They could find them in their own
industry if the product of it were enlarged in consequence
of the use of the machine; but if the high price of
the patented machine prevents this, they must go elsewhere.
When the patent runs out, there is likely to be a
considerable enlargement of the industry, and how important
this fact is we shall soon see.
How Improvements which call Labor
to a Particular Establishment may displace Labor from
a Group. - Another typical case is afforded
when some one employer has for a time the exclusive
use of a labor-saving device, and pushes his production
to the utmost in order to get the full benefit from
it. Here are seen the more characteristic effects
of such an improvement. It draws labor to
the employer who for the time being monopolizes the
new instrument of production, but it turns labor
from the subgroup of which this employer is a member.
He enlarges his output and in time this reduces the
price of the product. In the field there are
marginal mills, or those so antiquated, ill situated,
or badly run that, with their product selling at the
former price, they could barely hold their own; and
now that the price is reduced, they lose money by
running. They have to cease operating, and this
makes practicable a further enlargement of the product
of the efficient mill. Much labor goes thither,
but some part of that which leaves the abandoned mills
betakes itself to other subgroups. Not often,
indeed, does it have to go to other general groups.
The cheap transformation of the material A
into A’ enlarges the market for A’
and calls for more labor at A, and it involves
more at A’’ and A’’’.
If the change of method had been gradual, the growth
of the social demand for A’’’
would probably have precluded the need of sending
any labor out of the entire group of A’s.
Even a rapid change often sends labor out of one subgroup
into other subgroups of that series rather than into
other general groups.
An improvement that should reduce
the cost of converting leather into shoes would, by
the sale of the shoes, call for more leather, more
cattle, more appliances, more tanning, and larger buildings
for shoe factories, furnished with more shoemaking
machinery and greater motive power, even though the
particular machines which were improved by the invention
had become so much more efficient that no more of them
were needed. This depends on the extent to which
a certain reduction of cost of a product enlarges
the market for it.
Principles Governing the Enlargement
of the Effectual Demand for One Commodity. - In
determining how much a reduction of the price of a
single article will at once enlarge the market for
it, there are two things to be considered, namely,
the elasticity of the want itself to which the article
caters, and the extent to which an article catering
to a particular want may be substituted for other articles
designed to satisfy the same one. The desire
for jewels and other articles of personal adornment
is very expansive, and a fall in the price of any
one article of this kind causes a relatively large
increase in the consumption of it. Since the
want to which a costly ornament caters is thus elastic,
the cheapening of all articles that cater to this want
would enlarge the consumption of all of them.
The cheapening of a particular one of these articles,
if there were in the market many others of the same
general kind, would cause that one to be extensively
used in preference to the others. By an enlargement
of the total amount of decorative articles used and
by a relative favoring of a particular one of them
at the cost of others, the sale of that one would
be doubly increased. Cheaper diamonds might mean
an increased use of them without any large reduction
in the use of other gems; but if many other gems happened
to be available for the purposes subserved by the
diamonds the use of these others would be curtailed
and that of diamonds would be disproportionately increased.
The Value of Goods as affected
by the Existence of Castes. - One of
the reasons why the market for jewels is thus elastic
is the fact that they serve as badges of caste, as
only something of large cost can do. If, therefore,
all gems were to become much cheaper, two things would
happen: (1) relatively poor people would buy some
of them - partly in lieu of imitations and
of cheaper real jewels; and (2) rich people would
have to buy more and costlier ones than were formerly
needed, in order to retain their positions in the
social gradations. This principle affects the
consumption of a wide range of articles, the possession
of which seems, outwardly at least, to stamp the owners
as belonging in a certain stratum of society.
It increases the demand for fine clothing, furnishings,
and equipage, multiplies social functions, and induces
participation in all manner of costly diversions.
The elasticity of the market for luxurious goods is,
in general, greatly increased by the action of this
motive. The cheapening of them causes them to
be consumed by the lower classes and renders the use
of greater quantities or higher qualities of them
a social necessity for the higher classes.
We shall soon see that a reduction
in the cost of any one article usually causes the
use of it to trench on that of all manner of things
which are on the margin of consumption and are not
similarly cheapened.
Changes of Cost of Different Goods
Never Uniform. - The cost of all articles
is never reduced at the same time, and it is impossible
that all of them should remain in the same order of
desirability in the estimation of purchasers.
Many things, however, are often cheapened at the same
time, though in different degrees. Whatever furnishes
a very common raw material at a lower cost than has
prevailed, as did the invention of the Bessemer process
of steel making, makes everything into which that
material enters cheaper. By reducing the cost
of railroads and engines, cars and steamships, the
Bessemer process indirectly lowered the prices of
goods that have to be carried, which means practically
everything. A cheap motive power acts in the same
way and lowers the costs of producing an unlimited
number of goods. Even in the case of such general
improvements as this the reductions of price are not
uniform. Some goods are affected more than others.
Cheap steel lessens the cost of bridges more than it
does that of dwelling houses, and in the case of many
improvements the effect is confined to a limited class
of products, if not to a single one.
How the Disturbing Effect of a
Single Improvement is Limited. - In the
case of consumers’ goods improvements are going
on so nearly incessantly and at so many points that
the effect is much the same as if every invention
cheapened most of them at once. Harmful disturbances
are reduced to minute dimensions by the multiplying
of the changes, each of which, if it occurred alone,
would produce a hurtful effect. Many inventions
cancel one another’s unfavorable effects in
a way that we shall later examine. What we now
have to do is to isolate a single productive change
and see whether there are forces working to reduce
its own independent power to create incidental disturbance.
What limits the power of a single new and economical
process to eject laborers from their accustomed places
of employment? This question cannot here be answered
in detail, but a brief statement will cover the general
principles involved. Obviously the displacement
varies inversely with the extent to which increased
cheapness enlarges the consumption of the article affected.
If by making one thousand men produce as much of the
commodity as two thousand formerly produced, you so
reduce costs as to double the consumption of the article,
you keep all the men who formerly made it in their
accustomed places of employment. The elasticity
of the want itself to which the article caters is
one of the two elements that determine the increase
in the consumption of it; but when this increase is
due to an extensive substitution of this article for
others in the purchasing lists of the consuming public,
the result is greatly to reduce the displacement of
labor which the new and economical method of production
entails. Such substitutions are very general
and are a large factor in rescuing men from the hardship
of being forced out of the employments they are used
to.
On what an Enlarging Market for
Tools and Raw Materials Depends. - The
market for raw materials and tools depends on that
for consumers’ goods in their completed state.
If A, the raw material, enters only into
A’’’, it can be sold in increasing
quantities only as A’’’ is
thus sold. The chief fact about tools and materials
is that they may contribute to a large number of completed
goods, and the significance of this fact we shall
soon see. The ultimate power to find a market
for all products of the lower subgroups depends on
finding one for the products of the uppermost ones - the
A’’’, B’’’,
and C’’’ of our table.
The laws which govern the market for finished goods
of declining cost have first to be studied.
The Effect of Substituting one
Consumers’ Good for Others. - Reducing
the cost of everything would cause an absolute increase
in the consumption of everything; but reducing the
cost of a single thing always causes, as we have seen,
a relative increase in the consumption of that
one product. While the demand for other articles
may not grow absolutely less, it becomes relatively
less because of the comparative cheapness of the one
product.
A detailed study would show (2) that
a reduction in the cost of any single article
in the entire list of social products causes an
increase in the consumption of commodities in general.
As an isolated man who has had to work hard for mere
food and content himself with a few comforts and
no luxuries will indulge in luxuries when food
production becomes much easier, so society as
an organic whole will increase its indulgences
all along the line whenever the work of getting any
one thing is reduced and some working time is thus
liberated.
A substitution of one article for
another in the lists of goods used by the public is
a universal phenomenon attending an improvement which
affects the production of one article only. When
the cost of A’’’ causes it
to stand just outside of the purchase limit of a large
class of persons, a moderate reduction in the cost
of it will make it a more desirable subject of purchase
than the articles which have stood just within that
limit, and it will be bought instead of one or more
of these things. The securing of new customers
for a finished product by means of a fall in the price
of it is largely brought about by such substitutions.
When the new article is added to a consumer’s
list, the one which has stood as his marginal or least
desirable purchase is taken off from it. It is
the relative desirability of buying one or
the other of these articles that influences a buyer
in his decision between them, and that cannot fail
to be changed by anything that lowers the cost of
one, leaving that of the other unchanged.
If the cost of a unit of each of ten
articles be represented by the lines falling from
the letters A, B, C, etc.,
to the base of the figure, a considerable fall in
the cost of A would put it below the cost of
each of the other articles represented. If in
the case of a large class of persons who did not formerly
buy any of the A it is as desirable as any
of these goods, it will take its place as the most
desirable subject of purchase instead of the least
desirable.
Those whose available means enabled
them to acquire all the articles from J to
B inclusive, but did not suffice for A,
will now take the A and omit the B.
Those whose acquisitions stopped with C will
substitute A for that article, and in general
every buyer of any of these things who has not heretofore
acquired A will now put this in the place of
the one which it was least worth while to acquire.
Substitutions caused by a Cheapening
of one Utility in an Article which is a Composite
of Several. - When different goods cost
unlike amounts but are objects of equally strong desires,
only one of them is a marginal purchase, and the others
afford a personal gain to the consumer which is not
offset by a cost. We have seen that this rule
applies to the different utilities in a single good.
In the case of every article several grades of which
are sold, there is one component element or one utility
which is worth to the buyer exactly what it costs,
while the others afford a consumers’ surplus.
If the letters in the diagram represent, not whole
articles, but utilities in articles, as discussed
in Chapter VI, it will accurately express the essential
facts. In such cases, which are very numerous,
it is only necessary to reduce the price of the one
utility which is now just worth its cost in order
to induce more consumers to buy the grade containing
this utility, instead of a lower grade of the same
thing. In doing this, they forego the purchase
of something else altogether, or content themselves
with a lower grade of that other commodity. If
jeweled watch cases should become cheaper, some persons
would substitute them for plain cases and would forego
buying, say, pictures which were just within their
purchase limit, or would content themselves with cheaper
pictures. This taking of one thing within the
margin of consumption and discarding others is far
less frequently done than is the taking of a lower
grade of one kind of goods for the sake of securing
a higher grade of another.
Why Substitutions reduce the Displacements
of Labor. - The question will, indeed,
arise why the burden caused by the change may not be
merely transferred to men in industries the products
of which are displaced by the substitution. Something
of this kind would occur if, in consequence of the
cheapening of one article, any one other were generally
discarded. The important fact is that it is not
any one thing, but a wide range of things which are
consumed in smaller quantities in consequence of the
change; and the effect on the makers of any one of
them is small. If a thousand men begin to buy
the A’’’ of the table we
have frequently used, some of them will forego B’’’,
some C’’’, and so on through
the list; and the market for no one of these things
will be much affected. Moreover, the nearly universal
fact is that a man who begins to buy one article that
he never before used will save the price of it by
contenting himself with a slightly cheaper quality
of a number of others. He will give up a dozen
utilities in as many entire commodities in order to
be able to buy the one entire commodity that he adds
to his purchasing list. The reduction of demand
is so extensively subdivided that it causes relatively
few displacements of labor.
Substitution a Prominent Cause
of Varying Sales of Goods. - Substitution
is, then, the general rule whenever the cheapening
of a commodity wins new purchasers of it. This
practice is not indeed universal in the case of those
who formerly consumed these goods. Former purchasers
of an article which has become cheaper may make no
change except to buy more of it or a better quality
of it for the same amount which they have been accustomed
to spend for the inferior quality. They are not
then obliged to economize in any other direction,
and the change does not trench on their consumption
of other goods. On the other hand, it is sometimes
the case that they continue to use the original amount
of the article that has become cheaper and use the
liberated means of purchase - the “money,”
as it would ordinarily be termed - in buying
other goods. The cheapening of A’’’
thus even enlarges the demand for B’’’,
C’’’, etc. There
are thus two cases in which a reduction in the cost
of one thing would not decrease the use of other things.
Substitution More General in the
Case of New Consumers. - The substitution
of a cheapened article for others is the dominant fact
in the case of new consumers of such an article, while
an increased consumption of other things sometimes
occurs in the case of old consumers. This does
not have as large commercial effects as the other
change. If we produce cheaper shoes, we make it
easier to acquire good ones, and those who formerly
contented themselves with an inferior kind take a
better one. That means that they add to their
purchase lists the higher utility which is present
in the one grade and absent in the other. They
buy a new element in goods rather than more of those
goods, and while they may not always change their
consumption of articles of other kinds they more frequently
do so. Those who begin to use something which
formerly they went without altogether usually give
up the use of some good or some quality in it, or
get on with a smaller quantity of it in order to make
the new indulgence practicable. The man who,
when bicycles became cheap, bought the first one he
ever owned probably gave up some other gratification.
How the Sale of Goods which wear
out in the Using increases as the Price Falls. - When
goods deteriorate as they grow older, users have to
buy new ones often if they are not willing to use those
which are worn out and inferior. If we want always
to wear clothes of good quality, we refrain from wearing
a suit too long. We discard many things when
they have somewhat deteriorated, and this forces us
to buy, in a term of years, a larger number of them
than we should otherwise do. We discard carpets
and upholstery early when they are so cheap that we
can afford to do so. We thus improve our goods
qualitatively by adding to them quantitatively.
Substitutions a Protection for
Labor against Undue Displacements. - Now,
not only are the substitutions we have cited of commercial
importance, but they act in the direction of retaining
labor in a group where “labor saving” has
been effected. They help to prevent this process
from being equivalent to labor expelling in so far
as either a general group or a subgroup is concerned,
since they increase the social demand for the products
of the group in question and cause a relative diminution
of the demand for other things. Quite evidently
there is, for these reasons, the more need for labor
within this group and less need of it elsewhere.
Cheap shoes may thus never mean fewer shoemakers and
cheap watches may not ever mean fewer watchmakers.
Substitutions of One Capital Good
for Others. - It is not merely in the
realm of consumption that the demand for a particular
good may increase greatly in consequence of cheapness.
The same thing happens in the realm of production,
but here the substitution of one thing for others
is an even more prominent cause of the increased use
of the particular commodity. Aluminum and copper
are rivals as carriers of electrical power, with the
advantage at present somewhat in favor of copper.
As soon as the cost of making aluminum shall be reduced
by a moderate fraction it will become the cheaper
material for such uses and, unless there is a fall
in the price of copper, will thrust itself into use
for trolley wires and other conductors of electricity.
The possession of an enormous market by the one or
the other material depends on their relative costs,
and these may easily so change as to transfer most
of the demand from the one material to the other.
A further fall in the cost of aluminum would make
it available for sheathing the hulls of ships and
would bring it into general use for many household
implements, while a sufficient fall would make it a
leading building material and give it a limitless market
for the framing and finishing of substantial structures.
In these various uses it would substitute itself,
not only for copper, but for steel, stone, wood and
other materials, and the change would be extensive
enough to give it an enormous market without requiring
a correspondingly great reduction in its cost.
Lowering the cost of aluminum by a third might, by
merely making it the favorite carrier of electricity,
multiply the present use of it by ten, and lowering
it by two thirds might multiply the present use of
it by a hundred. If this should take place, saving
labor would be anything rather than expelling it from
its position in the aluminum-making group. When
less labor came to be needed for making a ton of the
metal, more labor would be used in the industry that
makes it.
So long as the substitution caused
by the cheapening of aluminum affected copper only
it might be a serious matter for the producers of
copper; but when it came to replacing in some degree
steel, stone, brick, wood, and other materials, the
effect would be so diffused and subdivided as to create
small disturbances in any one of these industries.
Effects of Reduced Cost of Materials
which already enter into Many Finished Products. - In the case of aluminum
the prospect of a greatly increased market brings with it the probability that
it may come to be a component element of products into which it does not at
present to a great extent enter. Such things as steel, stone, and wood
already constitute important components of more articles than can be counted,
and there is no great prospect that they will enter into a much greater variety
of products. In the case of these materials there is a prospect that
cheapness will show itself in reduced costs of the finished goods that are made
of them, and that these finished goods will be used in greater quantities
without substituting themselves for other things in so drastic a way as that
which we have described in the case of aluminum. A reduction in the cost
of steel would indeed bring about a substitution of that material for others at
every point where the steel and something else are now on a plane in
desirability. The type of building that now is made with plain brick walls
and wooden floors, because that cheap mode of building enables it to earn a
slightly larger interest on its cost, would often be made with a steel frame and
concrete floors. At every such marginal point steel would gain somewhat on
its rivals in the extent to which it would be used; but in addition to this
enlargement of the market for it by substitution, one might count on an increase
in the use of it because of an increase in the use of very many things that are
already made of it. Some of these cater to highly elastic wants, and
persons who use a quantity of them may be induced to use more without discarding
anything else. Such an absolute enlargement of consumption is highly
probable in the case of any material that enters into a vast number of products,
and this, together with the enlargements that come by substitution, may suffice
to create a great demand for the raw material and call for as much labor in the
subgroup that makes it as was used before the improvement was made. In the
case of the raw materials of industry the resources for gaining an increased
market by substitution are: -
(1) The substitution of the material
for others in uses different from those in which it
is now employed;
(2) The substitution of it for other
materials in the marginal parts of its present field,
where it is already nearly as available as other things;
(3) The substitution of the finished
consumers’ goods made of it for other consumers’
goods.
In addition to all these there is
the direct increase in the use of finished goods wholly
or partly made of the material by persons who do not,
for this reason, discard any other goods.
This statement places the different
influences in the order of their relative efficiency
in the majority of cases in which they act.
Effects of cheapening Tools of
Industry. - What is true of a raw material
which enters into many completed products is true of
the tools of industry which are used for many purposes.
A turning lathe, a planing machine, or a circular
saw helps to make a large number of products, and
the assertions we have made concerning steel, stone,
or wood apply to it. As it becomes cheaper it
gains an enlargement of its market by a combination
of the four influences just enumerated. It is
brought into new uses, is employed more in its present
marginal uses, and is required in greater quantity
because its products are substituted for other things
and are also required in greater amounts independently
of these substitutions.
Cheap Motive Forces. - Motive
power is so nearly universal in its applications that
developing a cheap source of it is much like improving
the method of producing everything and securing a universal
increase of products. We shall see why such a
general enlargement of the output of all the shops
creates no displacements of labor which entail hardships.
If the power is used more in the upper subgroups than
in the lower ones, - if it is more frequently
available for fashioning raw materials than for producing
them through agriculture or mining, - the
development of it checks in some degree the drift of
labor from the lower subgroups toward the upper ones,
which has been referred to in an earlier chapter.
Utilizing the power of Niagara, that
of Alpine torrents and other unused streams, that
of the waves of the sea, and that which has long slumbered
in the culm heaps of coal mines, will give increased
facility for producing nearly everything; and though
the amount of the enlargement of output will vary
in different cases and some effect on the movements
of labor will be produced, few serious hardships will
result, and a majority of the persons who will suffer
from these changes at all will get an offsetting benefit
from the enlarging productiveness of industry.