In the morning it seemed to Beaton
that he had done himself injustice. When he uncovered
his Judas and looked at it, he could not believe that
the man who was capable of such work deserved the punishment
Miss Leighton had inflicted upon him. He still
forgave her, but in the presence of a thing like that
he could not help respecting himself; he believed
that if she could see it she would be sorry that she
had cut herself off from his acquaintance. He
carried this strain of conviction all through his
syndicate letter, which he now took out of his desk
and finished, with an increasing security of his opinions
and a mounting severity in his judgments. He
retaliated upon the general condition of art among
us the pangs of wounded vanity, which Alma had made
him feel, and he folded up his manuscript and put
it in his pocket, almost healed of his humiliation.
He had been able to escape from its sting so entirely
while he was writing that the notion of making his
life more and more literary commended itself to him.
As it was now evident that the future was to be one
of renunciation, of self-forgetting, an oblivion tinged
with bitterness, he formlessly reasoned in favor of
reconsidering his resolution against Fulkerson’s
offer. One must call it reasoning, but it was
rather that swift internal dramatization which constantly
goes on in persons of excitable sensibilities, and
which now seemed to sweep Beaton physically along
toward the ‘Every Other Week’ office, and
carried his mind with lightning celerity on to a time
when he should have given that journal such quality
and authority in matters of art as had never been
enjoyed by any in America before. With the prosperity
which he made attend his work he changed the character
of the enterprise, and with Fulkerson’s enthusiastic
support he gave the public an art journal of as high
grade as ‘Les Lettres et les
Arts’, and very much that sort of thing.
All this involved now the unavailing regret of Alma
Leighton, and now his reconciliation with her they
were married in Grace Church, because Beaton had once
seen a marriage there, and had intended to paint a
picture of it some time.
Nothing in these fervid fantasies
prevented his responding with due dryness to Fulkerson’s
cheery “Hello, old man!” when he found
himself in the building fitted up for the ‘Every
Other Week’ office. Fulkerson’s room
was back of the smaller one occupied by the bookkeeper;
they had been respectively the reception-room and
dining-room of the little place in its dwelling-house
days, and they had been simply and tastefully treated
in their transformation into business purposes.
The narrow old trim of the doors and windows had been
kept, and the quaintly ugly marble mantels. The
architect had said, Better let them stay they expressed
epoch, if not character.
“Well, have you come round to
go to work? Just hang up your coat on the floor
anywhere,” Fulkerson went on.
“I’ve come to bring you
that letter,” said Beaton, all the more haughtily
because he found that Fulkerson was not alone when
he welcomed him in these free and easy terms.
There was a quiet-looking man, rather stout, and a
little above the middle height, with a full, close-cropped
iron-gray beard, seated beyond the table where Fulkerson
tilted himself back, with his knees set against it;
and leaning against the mantel there was a young man
with a singularly gentle face, in which the look of
goodness qualified and transfigured a certain simplicity.
His large blue eyes were somewhat prominent; and his
rather narrow face was drawn forward in a nose a little
too long perhaps, if it had not been for the full
chin deeply cut below the lip, and jutting firmly forward.
“Introduce you to Mr. March,
our editor, Mr. Beaton,” Fulkerson said, rolling
his head in the direction of the elder man; and then
nodding it toward the younger, he said, “Mr.
Dryfoos, Mr. Beaton.” Beaton shook hands
with March, and then with Mr. Dryfoos, and Fulkerson
went on, gayly: “We were just talking of
you, Beaton well, you know the old saying.
Mr. March, as I told you, is our editor, and Mr. Dryfoos
has charge of the publishing department he’s
the counting-room incarnate, the source of power,
the fountain of corruption, the element that prevents
journalism being the high and holy thing that it would
be if there were no money in it.” Mr. Dryfoos
turned his large, mild eyes upon Beaton, and laughed
with the uneasy concession which people make to a
character when they do not quite approve of the character’s
language. “What Mr. March and I are trying
to do is to carry on this thing so that there won’t
be any money in it or very little; and we’re
planning to give the public a better article for the
price than it’s ever had before. Now here’s
a dummy we’ve had made up for ‘Every Other
Week’, and as we’ve decided to adopt it,
we would naturally like your opinion of it, so’s
to know what opinion to have of you.” He
reached forward and pushed toward Beaton a volume
a little above the size of the ordinary duodecimo book;
its ivory-white pebbled paper cover was prettily illustrated
with a water-colored design irregularly washed over
the greater part of its surface: quite across
the page at top, and narrowing from right to left
as it descended. In the triangular space left
blank the title of the periodical and the publisher’s
imprint were tastefully lettered so as to be partly
covered by the background of color.
“It’s like some of those
Tartarin books of Daudet’s,” said
Beacon, looking at it with more interest than he suffered
to be seen. “But it’s a book, not
a magazine.” He opened its pages of thick,
mellow white paper, with uncut leaves, the first few
pages experimentally printed in the type intended
to be used, and illustrated with some sketches drawn
into and over the text, for the sake of the effect.
“A Daniel a Daniel
come to judgment! Sit down, Dan’el, and
take it easy.” Fulkerson pushed a chair
toward Beaton, who dropped into it. “You’re
right, Dan’el; it’s a book, to all practical
intents and purposes. And what we propose to
do with the American public is to give it twenty-four
books like this a year a complete library for
the absurd sum of six dollars. We don’t
intend to sell ’em it’s no name
for the transaction but to give ’em.
And what we want to get out of you beg,
borrow, buy, or steal from you is an opinion whether
we shall make the American public this princely present
in paper covers like this, or in some sort of flexible
boards, so they can set them on the shelf and say
no more about it. Now, Dan’el, come to judgment,
as our respected friend Shylock remarked.”
Beacon had got done looking at the
dummy, and he dropped it on the table before Fulkerson,
who pushed it away, apparently to free himself from
partiality. “I don’t know anything
about the business side, and I can’t tell about
the effect of either style on the sales; but you’ll
spoil the whole character of the cover if you use
anything thicker than that thickish paper.”
“All right; very good; first-rate.
The ayes have it. Paper it is. I don’t
mind telling you that we had decided for that paper
before you came in. Mr. March wanted it, because
he felt in his bones just the way you do about it,
and Mr. Dryfoos wanted it, because he’s the counting-room
incarnate, and it’s cheaper; and I ’wanted
it, because I always like to go with the majority.
Now what do you think of that little design itself?”
“The sketch?” Beaton pulled
the book toward him again and looked at it again.
“Rather decorative. Drawing’s not
remarkable. Graceful; rather nice.”
He pushed the book away again, and Fulkerson pulled
it to his aide of the table.
“Well, that’s a piece
of that amateur trash you despise so much. I went
to a painter I know-by-the-way, he was guilty of suggesting
you for this thing, but I told him I was ahead of
him and I got him to submit my idea to
one of his class, and that’s the result.
Well, now, there ain’t anything in this world
that sells a book like a pretty cover, and we’re
going to have a pretty cover for ‘Every Other
Week’ every time. We’ve cut loose
from the old traditional quarto literary newspaper
size, and we’ve cut loose from the old two-column
big page magazine size; we’re going to have
a duodecimo page, clear black print, and paper that
’ll make your mouth water; and we’re going
to have a fresh illustration for the cover of each
number, and we ain’t agoing to give the public
any rest at all. Sometimes we’re going
to have a delicate little landscape like this, and
sometimes we’re going to have an indelicate little
figure, or as much so as the law will allow.”
The young man leaning against the
mantelpiece blushed a sort of protest.
March smiled and said, dryly, “Those
are the numbers that Mr. Fulkerson is going to edit
himself.”
“Exactly. And Mr. Beaton,
here, is going to supply the floating females, gracefully
airing themselves against a sunset or something of
that kind.” Beaton frowned in embarrassment,
while Fulkerson went on philosophically; “It’s
astonishing how you fellows can keep it up at this
stage of the proceedings; you can paint things that
your harshest critic would be ashamed to describe
accurately; you’re as free as the theatre.
But that’s neither here nor there. What
I’m after is the fact that we’re going
to have variety in our title-pages, and we are going
to have novelty in the illustrations of the body of
the book. March, here, if he had his own way,
wouldn’t have any illustrations at all.”
“Not because I don’t like
them, Mr. Beacon,” March interposed, “but
because I like them too much. I find that I look
at the pictures in an illustrated article, but I don’t
read the article very much, and I fancy that’s
the case with most other people. You’ve
got to doing them so prettily that you take our eyes
off the literature, if you don’t take our minds
off.”
“Like the society beauties on
the stage: people go in for the beauty so much
that they don’t know what the play is. But
the box-office gets there all the same, and that’s
what Mr. Dryfoos wants.” Fulkerson looked
up gayly at Mr. Dryfoos, who smiled deprecatingly.
“It was different,” March
went on, “when the illustrations used to be
bad. Then the text had some chance.”
“Old legitimate drama days,
when ugliness and genius combined to storm the galleries,”
said Fulkerson.
“We can still make them bad
enough,” said Beaton, ignoring Fulkerson in
his remark to March.
Fulkerson took the reply upon himself.
“Well, you needn’t make ’em so bad
as the old-style cuts; but you can make them unobtrusive,
modestly retiring. We’ve got hold of a
process something like that those French fellows gave
Daudet thirty-five thousand dollars to write a novel
to use with; kind of thing that begins at one side;
or one corner, and spreads in a sort of dim religious
style over the print till you can’t tell which
is which. Then we’ve got a notion that where
the pictures don’t behave quite so sociably,
they can be dropped into the text, like a little casual
remark, don’t you know, or a comment that has
some connection, or maybe none at all, with what’s
going on in the story. Something like this.”
Fulkerson took away one knee from the table long enough
to open the drawer, and pull from it a book that he
shoved toward Beacon. “That’s a Spanish
book I happened to see at Brentano’s, and I froze
to it on account of the pictures. I guess they’re
pretty good.”
“Do you expect to get such drawings
in this country?” asked Beaton, after a glance
at the book. “Such character such
drama? You won’t.”
“Well, I’m not so sure,”
said Fulkerson, “come to get our amateurs warmed
up to the work. But what I want is to get the
physical effect, so to speak-get that sized picture
into our page, and set the fashion of it. I shouldn’t
care if the illustration was sometimes confined to
an initial letter and a tail-piece.”
“Couldn’t be done here.
We haven’t the touch. We’re good in
some things, but this isn’t in our way,”
said Beaton, stubbornly. “I can’t
think of a man who could do it; that is, among those
that would.”
“Well, think of some woman,
then,” said Fulkerson, easily. “I’ve
got a notion that the women could help us out on this
thing, come to get ’em interested. There
ain’t anything so popular as female fiction;
why not try female art?”
“The females themselves have
been supposed to have been trying it for a good while,”
March suggested; and Mr. Dryfoos laughed nervously;
Beaton remained solemnly silent.
“Yes, I know,” Fulkerson
assented. “But I don’t mean that kind
exactly. What we want to do is to work the ‘ewig
Weibliche’ in this concern. We want to
make a magazine that will go for the women’s
fancy every time. I don’t mean with recipes
for cooking and fashions and personal gossip about
authors and society, but real high-tone literature
that will show women triumphing in all the stories,
or else suffering tremendously. We’ve got
to recognize that women form three-fourths of the reading
public in this country, and go for their tastes and
their sensibilities and their sex-piety along the
whole line. They do like to think that women
can do things better than men; and if we can let it
leak out and get around in the papers that the managers
of ‘Every Other Week’ couldn’t stir
a peg in the line of the illustrations they wanted
till they got a lot of God-gifted girls to help them,
it ’ll make the fortune of the thing. See?”
He looked sunnily round at the other
men, and March said: “You ought to be in
charge of a Siamese white elephant, Fulkerson.
It’s a disgrace to be connected with you.”
“It seems to me,” said
Becton, “that you’d better get a God-gifted
girl for your art editor.”
Fulkerson leaned alertly forward,
and touched him on the shoulder, with a compassionate
smile. “My dear boy, they haven’t
got the genius of organization. It takes a very
masculine man for that a man who combines
the most subtle and refined sympathies with the most
forceful purposes and the most ferruginous will-power.
Which his name is Angus Beaton, and here he sets!”
The others laughed with Fulkerson
at his gross burlesque of flattery, and Becton frowned
sheepishly. “I suppose you understand this
man’s style,” he growled toward March.
“He does, my son,” said
Fulkerson. “He knows that I cannot tell
a lie.” He pulled out his watch, and then
got suddenly upon his feet.
“It’s quarter of twelve,
and I’ve got an appointment.” Beaton
rose too, and Fulkerson put the two books in his lax
hands. “Take these along, Michelangelo
Da Vinci, my friend, and put your multitudinous
mind on them for about an hour, and let us hear from
you to-morrow. We hang upon your decision.”
“There’s no deciding to
be done,” said Beaton. “You can’t
combine the two styles. They’d kill each
other.”
“A Dan’el, a Dan’el
come to judgment! I knew you could help us out!
Take ’em along, and tell us which will go the
furthest with the ’ewig Weibliche.’
Dryfoos, I want a word with you.” He led
the way into the front room, flirting an airy farewell
to Beaton with his hand as he went.