COMMUNICATION THE MEANS OF COMMUNITY LIFE
We have seen that the real life of
the community depends on common interests and the
ability of its people to act together. This having
things in common is the basis of all community and
is achieved only through the exchange of ideas by
various means of communication. Without communication
there would be no community and no civilization.
It is man’s ability to communicate through spoken
and written language that has made him human.
Man is more than animal because he can exchange ideas
with his fellows, and can profit by the experience
of the race. This power of communication creates
a new world for him in which he lives on a different
plane from all other living things. The very words
community and communication, both derived
from communis common, indicate their
relation to each other; community the
having in common, communication the
making common.
Until modern times practically all
communication between the masses of the people was
by word of mouth. The people of the old world
lived together in villages which were largely self-dependent,
and only the higher classes were educated to read
and write. There was little opportunity for contact
with the outside world, and the people felt little
need of better means of communication. It has
been frequently asserted that isolation has been the
chief rural problem in America. The reason for
the dissatisfaction with life on isolated farms is
better appreciated when we remember that during all
previous history men have lived together in close
association and their whole mode of thought, customs,
attitudes, and desires have been formed in the intimate
life of compact groups. It is but natural, therefore,
that life on the isolated farm with but few contacts
with others than immediate neighbors should become
irksome and that town and city have had a peculiar
attraction for farm people.
We cannot here examine the causes
and history of the development of our modern means
of communication, but we must recognize that it is
due to them that rural community life as we are coming
to know it in the United States is made possible.
Without these newer facilities for more frequent association
and exchange of ideas, rural life would still be confined
to the small local neighborhood.
At the same time, the railroad and
trolley have abolished the isolation of the rural
community and have made possible the diversion of local
interests and loyalties to larger centers. Thus
while communication aids the integration of the community
it affords equal facilities for its disruption.
Doubtless some of the smaller community centers will
be unable to compete with the attraction of nearby
larger centers, but there seems no good reason to
believe that better communication will injure the
best life of communities which are of sufficient size
to support the institutions which will command local
loyalty. This dual influence of means of communication
on the internal and external relations of rural communities
creates some of the chief problems of rural social
organization, for the increase of means of communication
in the past two or three generations has been more
momentous and has had a more far-reaching effect on
human relations than in all the previous centuries
since the invention of writing.
A brief survey of the more important
of these new agencies will indicate how they affect
the relations of the farmer to his community and to
other communities. These may be considered under
the two general heads of means of transportation,
and means for the exchange of ideas.
As long as transportation was by wagon
and by boat, commerce was slow and expensive; each
community was compelled to be largely self-dependent,
and life was isolated to an extent that it is difficult
for us to conceive. Anderson has well stated the
situation when he says:
“Merchandise and produce that
could not stand a freight of fifteen dollars
per ton could not be carried overland to a consumer
one hundred and fifty miles from the point of production;
as roads were, a distance of fifty miles from the
market often made industrial independence expedient."
It was the steam railroad which made
larger markets available, made possible the growth
of our large cities and the opening up of new lands
distant from markets. The railroad and manufacturing
by power machinery put an end to the “age of
homespun,” and made it more profitable for the
farmer to sell his products and to purchase his manufactured
goods in exchange. The railroad, and the markets
which it made available, changed the village center
from a place of local barter to a shipping point and
so tended to center the economic life of larger areas
in the villages with railroad stations. Better
local roads were necessary and business tended to
become centralized in the village. The numerous
wayside taverns along the main highways disappeared,
as did the neighborhood mill and blacksmith shop.
The railroad, more than any other one factor, has
determined the location of our rural community centers.
The electric railroad made the village
centers more available to farm people and gave transportation
facilities to many villages without railroads, but
it also made it possible for the people of smaller
communities to go to the larger centers for trading
and other advantages. Trolleys have made it possible
for many farm children to get to high school who could
not otherwise have attended and have enabled those
living near them to more easily get back and forth
from the village centers for all phases of community
life. On the whole, however, they have probably
carried more traffic between communities, and it seems
strange that they have not more generally been able
to find a profit in hauling produce from the farms
to the nearest markets or shipping stations.
Of more importance to community life
has been the development of good roads, a movement
which did not get under way until the present century
and which was chiefly due to the rural free mail delivery
and the automobile. The change in rural life
due to automotive vehicles can hardly be exaggerated.
In our best agricultural states practically every
farmer has his automobile. He can get to the community
center as quickly as the business man or laborer gets
to his work in the average city, and can go to the
county seat or neighboring city as quickly as one can
drive to the business section from the more distant
parts of New York or Chicago. Auto-bus lines
radiate from most of our small cities, and auto trucks
not only bring freight from nearby wholesale centers,
but are rapidly supplanting horses for hauling farm
produce to the shipping station or market.
As good roads have been due chiefly
to state and county, and more recently to national
aid, it is but natural that they should have been
constructed where the traffic is heaviest connecting
the main centers. What is now most needed to
build up the local communities is a systematic development
of the principal local roads radiating from the community
centers.
Good roads and automobiles have made
possible a new sort of a local community, which could
never have existed without them. Consider the
present possibility of consolidated schools with auto-busses
to haul the children; the numbers of automobiles which
come in from the farms to every village center where
there is a band concert or movie show; the ability
to get in the “flivver” after supper and
ride to a relative’s or friend’s on the
other side of the town and be back for early bedtime;
and one can perceive how the people in a community
area are bound together and develop common interests
in new advantages made possible by their ability to
get together easily and quickly. How could the
county agricultural agent or the visiting nurse cover
a county as effectively as they now do without the
automobile? The rural community can now enjoy
the services of expert paid executives in many fields
of work as diverse as a county commercial club secretary,
a Boy Scout leader, a Sunday school executive, or
county health officer, because the county has become
a unit which can be covered as easily as a city and
is large enough to support such a division of labor
as no one community could enjoy. We shall have
occasion to refer to many county organizations and
agencies which not only build up the county and the
county seat, but which strengthen the life of every
community which they serve, and whose work is very
largely possible because of good roads and automobiles.
Where bad roads still exist many of these services
must wait and less community life is possible.
Nor does the home lose with the community
advancement due to better transportation. Surely
it is better to have the children living at home than
boarding in the village while they attend high school;
the doctor is secured more quickly and the visiting
nurse is available; and the family can come and go
as a family because less time is required and there
is no waiting for the horses to feed, or to get rested.
It is true of course that the automobile
makes it possible for people to go to the larger towns
and other village centers, and to visit their particular
friends and relatives in neighboring communities, and
thus seems to furnish means for breaking down and
stratifying community life. These tendencies
exist, but they will not seriously injure the community
which has anything worth while for its people.
Better transportation simply makes possible a more
highly organized community life, and any complex organization
is the more easily deranged; a complex machine or a
high-bred animal is more susceptible to injury than
a simple tool or scrub. Many ministers have railed
against the automobile, while others have used it
to fill their pews. We cannot get away from that
oldest of paradoxes, first learned by Father Adam,
that every new good has possibilities of evil.
A certain type of mind has always enjoyed condemning
every new invention as “of the Devil,”
and yet the world wags on and no one who knows them
would go back to “the good old days.”
The automobile has brought new ideas
both to the community and to the farm and home.
Farmers and their wives are traveling by auto much
more than they ever did by train, and it is impossible
not to pick up new ideas. One of the most effective
educational devices is the farm tour in which a group
of Farm Bureau members travel from one farm to another
studying the methods of farming, and the women have
adopted the idea for an inspection of farm homes.
To discuss all the effects of automotive
vehicles cycle, car, truck, bus, and tractor on
farm life would fill a book in itself: space
forbids except for incidental mention in the following
chapters.
Turning to the mechanisms for the
transmission of ideas, we appreciate the even more
wonderful inventions which have brought the whole world
to the farmer’s door.
A generation ago farmers went several
miles to the nearest postoffice for their mail, and
usually got it but two or three times a week.
To-day over the greater part of the country it is
delivered to them daily, and they can ship small packages
by parcels post from their doors. This daily
delivery has greatly widened the circulation of the
daily newspapers and magazines of all sorts, and has
given farm people a new knowledge and a livelier interest
in city and world-wide affairs. The parcel post
has made the mail-order business, but it is even more
beneficial to the local merchant who can fill a telephone
order and mail it to a customer for less expense than
delivery costs in the city. Correspondence and
advertising by farm people have greatly increased.
It is true that the abolition of many rural postoffices
has destroyed an old-time rendezvous, but farmers
probably go to the community center more frequently
than formerly. A more unfortunate feature of the
rural delivery service is that it often gives the
farmer a mail address at a postoffice of a community
where he rarely goes, and fails to indicate the community
in which he is located to one unacquainted with the
local geography (see page 232).
Even more important as an aid to community
activities is the telephone. Visiting is now
done more over the phone than in person, but conversation
can be had with any one in the community at any time,
and isolation is banished. The telephone has
brought a larger protection to the farm home in calling
the doctor, police, or fire assistance. The economic
value of the phone soon became apparent for the distribution
of market reports and weather forecasts or for ordering
goods or repairs from town, and the marvelous wireless
telephone will greatly extend these services.
The Extension Service of the Kansas Agricultural College
is installing a wireless outfit which will receive
market and weather reports and will transmit them
to the farm bureau offices at the county seats, where
they may be relayed through the local telephones to
every farmer. Thus world-wide conditions may
be flashed to the farmer’s fireside. Within
the community the telephone has made possible a degree
of organization hitherto impossible. Meetings
are called, committees are assembled, or their business
is done over the phone, so that both social and economic
life are greatly stimulated.
The farmer is sometimes chided for
not having organized rural life more effectively.
The simple reason is that he has not had the mechanisms
whereby he could do so. With only mud roads and
horses people could get together but infrequently,
and arrangements had to be made when they were together.
City life was better organized because people could
get together more easily. To-day both time and
space have been so largely overcome that communication
in the country is almost as rapid as in the city and
more effective organization is possible.
Better transportation, mail, and telephone
service have made available agencies for the communication
of ideas, previously accessible only to the few or
patronized so infrequently by those further away as
to furnish too small a constituency for their successful
maintenance. The free public library is a powerful
educational agency, but many a community has been
too small for its support. Now county library
systems are being organized thanks to automobiles which
give branch stations to every community (see .
Lyceum courses of lectures and entertainments, chautauqua
courses, public forums for the discussion of current
problems, and last, but not least, the moving picture
shows with their pictures of important events from
all parts of the world and showing life from Central
Africa to the Antipodes, all of these are agencies
for bringing new ideas to the rural community, and
are becoming increasingly common as better transportation
makes it possible for the people to utilize them.
The fact that these agencies must be located where
they can serve the largest number of people, determines
their location at the community centers and they are
thus a large factor in unifying the community.
Modern transportation has abolished
the isolation of the farm and new means of communication
have freed the spirit of the farmer and brought the
world to his doors. Together they make possible
so many satisfactions heretofore only available to
the cities, as to quite revolutionize the whole aspect
of rural life. They give a new position to the
rural community and to the farmer’s status in
it.