The work which Eugene undertook in
connection with the art department of the World
was not different from that which he had done ten years
before in Chicago. It seemed no less difficult
for all his experience-more so if anything,
for he felt above it these days and consequently out
of place. He wished at once that he could get
something which would pay him commensurately with
his ability. To sit down among mere boys-there
were men there as old as himself and older, though,
of course, he did not pay so much attention to them-was
galling. He thought Benedict should have had
more respect for his talent than to have offered him
so little, though at the same time he was grateful
for what he had received. He undertook energetically
to carry out all the suggestions given him, and surprised
his superior with the speed and imagination with which
he developed everything. He surprised Benedict
the second day with a splendid imaginative interpretation
of “the Black Death,” which was to accompany
a Sunday newspaper article upon the modern possibilities
of plagues. The latter saw at once that Eugene
could probably only be retained a very little while
at the figure he had given him. He had made the
mistake of starting him low, thinking that Eugene’s
talent after so severe an illness might be at a very
low ebb. He did not know, being new to the art
directorship of a newspaper, how very difficult it
was to get increases for those under him. An advance
of ten dollars to anyone meant earnest representation
and an argument with the business manager, and to
double and treble the salary, which should have been
done in this case, was out of the question. Six
months was a reasonable length of time for anyone
to wait for an increase-such was the dictate
of the business management-and in Eugene’s
case it was ridiculous and unfair. However, being
still sick and apprehensive, he was content to abide
by the situation, hoping with returning strength and
the saving of a little money to put himself right eventually.
Angela, of course, was pleased with
the turn of affairs. Having suffered so long
with only prospects of something worse in store, it
was a great relief to go to the bank every Tuesday-Eugene
was paid on Monday-and deposit ten dollars
against a rainy day. It was agreed between them
that they might use six for clothing, which Angela
and Eugene very much needed, and some slight entertainment.
It was not long before Eugene began to bring an occasional
newspaper artist friend up to dinner, and they were
invited out. They had gone without much clothing,
with scarcely a single visit to the theatre, without
friends-everything. Now the tide began
slowly to change; in a little while, because they were
more free to go to places, they began to encounter
people whom they knew.
There was six months of the drifting
journalistic work, in which as in his railroad work
he grew more and more restless, and then there came
a time when he felt as if he could not stand that
for another minute. He had been raised to thirty-five
dollars and then fifty, but it was a terrific grind
of exaggerated and to him thoroughly meretricious art.
The only valuable results in connection with it were
that for the first time in his life he was drawing
a moderately secure living salary, and that his mind
was fully occupied with details which gave him no time
to think about himself. He was in a large room
surrounded by other men who were as sharp as knives
in their thrusts of wit, and restless and greedy in
their attitude toward the world. They wanted to
live brilliantly, just as he did, only they had more
self-confidence and in many cases that extreme poise
which comes of rare good health. They were inclined
to think he was somewhat of a poseur at first, but
later they came to like him-all of them.
He had a winning smile and his love of a joke, so
keen, so body-shaking, drew to him all those who had
a good story to tell.
“Tell that to Witla,”
was a common phrase about the office and Eugene was
always listening to someone. He came to lunching
with first one and then another, then three or four
at a time; and by degrees Angela was compelled to
entertain Eugene and two or three of his friends twice
and sometimes three times a week. She objected
greatly, and there was some feeling over that, for
she had no maid and she did not think that Eugene
ought to begin so soon to put the burden of entertainment
upon their slender income. She wanted him to
make these things very formal and by appointment,
but Eugene would stroll in genially, explaining that
he had Irving Nelson with him, or Henry Hare, or George
Beers, and asking nervously at the last minute whether
it was all right. Angela would say, “Certainly,
to be sure,” in front of the guests, but when
they were alone there would be tears and reproaches
and firm declarations that she would not stand it.
“Well, I won’t do it any
more,” Eugene would apologize. “I
forgot, you know.”
Still he wanted Angela to get a maid
and let him bring all who would come. It was
a great relief to get back into the swing of things
and see life broadening out once more.
It was not so long after he had grown
exceedingly weary of his underpaid relationship to
the World that he heard of something which promised
a much better avenue of advancement. Eugene had
been hearing for some time from one source and another
of the development of art in advertising. He
had read one or two articles on the subject in the
smaller magazines, had seen from time to time curious
and sometimes beautiful series of ads run by first
one corporation and then another, advertising some
product. He had always fancied in looking at
these things that he could get up a notable series
on almost any subject, and he wondered who handled
these things. He asked Benedict one night, going
up on the car with him, what he knew about it.
“Why so far as I know,”
said Benedict, “that is coming to be quite a
business. There is a man out in Chicago, Saljerian,
an American Syrian-his father was a Syrian,
but he was born over here-who has built
up a tremendous business out of designing series of
ads like that for big corporations. He got up
that Molly Maguire series for the new cleaning fluid.
I don’t think he does any of the work himself.
He hires artists to do it. Some of the best men,
I understand, have done work for him. He gets
splendid prices. Then some of the big advertising
agencies are taking up that work. One of them
I know. The Summerville Company has a big art
department in connection with it. They employ
fifteen to eighteen men all the time, sometimes more.
They turn out some fine ads, too, to my way of thinking.
Do you remember that Korno series?”-Benedict
was referring to a breakfast food which had been advertised
by a succession of ten very beautiful and very clever
pictures.
“Yes,” replied Eugene.
“Well, they did that.”
Eugene thought of this as a most interesting
development. Since the days in which he worked
on the Alexandria Appeal he had been interested
in ads. The thought of ad creation took his fancy.
It was newer than anything else he had encountered
recently. He wondered if there would not be some
chance in that field for him. His paintings were
not selling. He had not the courage to start
a new series. If he could make some money first,
say ten thousand dollars, so that he could get an
interest income of say six or seven hundred dollars
a year, he might be willing to risk art for art’s
sake. He had suffered too much-poverty
had scared him so that he was very anxious to lean
on a salary or a business income for the time being.
It was while he was speculating over
this almost daily that there came to him one day a
young artist who had formerly worked on the World-a
youth by the name of Morgenbau-Adolph Morgenbau-who
admired Eugene and his work greatly and who had since
gone to another paper. He was very anxious to
tell Eugene something, for he had heard of a change
coming in the art directorship of the Summerville
Company and he fancied for one reason and another
that Eugene might be glad to know of it. Eugene
had never looked to Morgenbau like a man who ought
to be working in a newspaper art department.
He was too self-poised, too superior, too wise.
Morgenbau had conceived the idea that Eugene was destined
to make a great hit of some kind and with that kindling
intuition that sometimes saves us whole he was anxious
to help Eugene in some way and so gain his favor.
“I have something I’d
like to tell you, Mr. Witla,” he observed.
“Well, what is it?” smiled Eugene.
“Are you going out to lunch?”
“Certainly, come along.”
They went out together and Morgenbau
communicated to Eugene what he had heard-that
the Summerfield Company had just dismissed, or parted
company with, or lost, a very capable director by the
name of Freeman, and that they were looking for a
new man.
“Why don’t you apply for
that?” asked Morgenbau. “You could
hold it. You’re doing just the sort of
work that would make great ads. You know how
to handle men, too. They like you. All the
young fellows around here do. Why don’t
you go and see Mr. Summerfield? He’s up
in Thirty-fourth Street. You might be just the
man he’s looking for, and then you’d have
a department of your own.”
Eugene looked at this boy, wondering
what had put this idea in his head. He decided
to call up Dula and did so at once, asking him what
he thought would be the best move to make. The
latter did not know Summerville [sic], but he knew
someone who did.
“I’ll tell you what you
do, Eugene,” he said. “You go and
see Baker Bates of the Satina Company. That’s
at the corner of Broadway and Fourth Street.
We do a big business with the Satina Company, and they
do a big business with Summerfield. I’ll
send a letter over to you by a boy and you take that.
Then I’ll call Bates up on the phone, and if
he’s favorable he can speak to Summerfield.
He’ll want to see you, though.”
Eugene was very grateful and eagerly
awaited the arrival of the letter. He asked Benedict
for a little time off and went to Mr. Baker Bates.
The latter had heard enough from Dula to be friendly.
He had been told by the latter that Eugene was potentially
a great artist, slightly down on his luck, but that
he was doing exceedingly well where he was and would
do better in the new place. He was impressed by
Eugene’s appearance, for the latter had changed
his style from the semi-artistic to the practical.
He thought Eugene looked capable. He was certainly
pleasant.
“I’ll talk to Mr. Summerfield
for you,” he said, “though I wouldn’t
put much hope in what will come of it if I were you.
He’s a difficult man and it’s best not
to appear too eager in this matter. If he can
be induced to send for you it will be much better.
You let this rest until tomorrow. I’ll
call him up on another matter and take him out to lunch,
and then I’ll see how he stands and who he has
in mind, if he has anyone. He may have, you know.
If there is a real opening I’ll speak of you.
We’ll see.”
Eugene went away once more, very grateful.
He was thinking that Dula had always meant good luck
to him. He had taken his first important drawing.
The pictures he had published for him had brought him
the favor of M. Charles. Dula had secured him
the position that he now had. Would he be the
cause of his getting this one?
On the way down town on the car he
encountered a cross-eyed boy. He had understood
from someone recently that cross-eyed boys were good
luck-cross-eyed women bad luck. A thrill
of hopeful prognostication passed over him. In
all likelihood he was going to get this place.
If this sign came true this time, he would believe
in signs. They had come true before, but this
would be a real test. He stared cheerfully at
the boy and the latter looked him full in the eyes
and grinned.
“That settles it!” said Eugene. “I’m
going to get it.”
Still he was far from being absolutely sure.